More jobs:
Paid Media Manager
Job in
Independence, Jackson County, Missouri, 64050, USA
Listed on 2026-10-09
Listing for:
80Twenty
Full Time
position Listed on 2026-10-09
Job specializations:
-
Marketing / Advertising / PR
Digital Marketing, SEO
Job Description & How to Apply Below
· Direct Hire
Our client is a boutique, tight knit, litigation firm focused on Family, Civil and Employment Law and looking to bring paid acquisition in house. The firm is moving on from its outside PPC agency and seeking a localized, PPC pro to own the channel with real strategy, real budget, and real autonomy behind it. This is hands on strategy through execution with meaningful monthly ad spend and reporting to the CEO.
She's seeking someone who has experience targeting high net worth individuals and is eager to learn and grow.
- Stronger, more consistent client acquisition, with bonus upside for exceeding performance targets
- Lower CPC, CPL and increase conversions
- Create content and campaigns that genuinely connect with a Silicon Valley/Bay Area high-net-worth audience
- Strong communication - create trusted reporting that leadership can act on without needing to interpret a huge data set themselves
- A structured A/B testing rhythm across ad copy and organic and AI-driven search (they are working with a website agency who helps with SEO too)
- Manage and optimize Google Ads and Microsoft Ads campaigns
- Develop and execute PPC strategies to increase qualified consultations
- Conduct keyword research and competitor analysis
- Create compelling ad copy and landing page recommendations
- Monitor budgets, bids, Quality Scores, and conversion metrics
Track ROI and cost per lead across campaigns - Set up and manage conversion tracking through Google Analytics, Tag Manager, and call tracking software
- Perform A/B testing on ads and landing pages
- Working exposure to AEO, as client discovery is increasingly running through AI platforms
- Keyword research, competitor analysis, and ad copy that convert a high-net-worth, consultation-driven audience
- Bringing new tools and ideas to the table — the firm is actively open to additions to its current stack
- Extensive, hands-on experience running paid search campaigns — personally built and run, not solely overseen through an agency
- Exposure to AEO and how AI platforms are reshaping service discovery
- Experience marketing to high-net-worth individuals; law firm experience, especially family law, is a huge plus!
- A self-starter mentality who is hungry to grow and stays current on industry trends without needing to be prompted
- Comfort operating with a lean team
- Excellent written communication and a proactive style
DOE: 90-140k (can be flexible for the right person) + performance bonus + benefits
To View & Apply for jobs on this site that accept applications from your location or country, tap the button below to make a Search.
(If this job is in fact in your jurisdiction, then you may be using a Proxy or VPN to access this site, and to progress further, you should change your connectivity to another mobile device or PC).
(If this job is in fact in your jurisdiction, then you may be using a Proxy or VPN to access this site, and to progress further, you should change your connectivity to another mobile device or PC).
Search for further Jobs Here:
×