Director of Sales Operations

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Heidelberg Distributing Company began in 1938, with founder Albert W. Vontz operating the business with “one man and one truck.” Now, Heidelberg services more than 26,000 retail and industry establishments across all counties in Ohio and Kentucky with office locations in Cincinnati, Cleveland, Columbus, Dayton, Lorain, Toledo, Youngstown, Ohio and Hebron, Kentucky. Family owned and operated for 84 years;
Heidelberg was acquired by Redwood Holdings, another family‑owned operation, in 2022. Heidelberg proudly distributes the finest wine, premium beer, quality spirits, and more, to your favorite stores, venues and restaurants. Heidelberg is committed to investing in our 1,600+ Associate base, beverage industry and our communities. With our longstanding history in this industry, Heidelberg continues to thrive, adapt, and lead the way to our customer’s number one choice.

The Director of Sales Operations will be responsible for overseeing and enhancing the efficiency of our divisional sales operations. This role involves strategic planning, process improvement, data analysis, and cross‑functional collaboration to support the sales team and achieve financial targets. The ideal candidate will have a strong background in sales operations, leadership experience, and a keen ability to drive operational excellence.

• Develop and implement sales operations strategies to support overall business goals and objectives
• Collaborate with senior leadership to align sales operations with corporate strategy and growth targets

• Along with the VP of Sales Operations, analyze and improve sales processes, workflows, and systems to enhance efficiency and effectiveness
• Implement best practices and standard operating procedures (SOPs) for sales operations

• Oversee the collection, analysis, and reporting of sales data and performance metrics
• Provide actionable insights and recommendations based on data to drive decision‑making and improve sales performance

• Along with the Sales and Business Strategy team, manage and optimize sales technology, including internal operating systems, sales reporting tools, and analytics platforms

• Lead and mentor the Area Sales Leaders, providing guidance and support to ensure high performance
• Conduct weekly meetings with sales management to address key information; prepare content to discuss monthly and yearly progress, goals and developments

• Work closely with sales, marketing, finance, and other departments to ensure alignment and support for sales initiatives
• Facilitate communication and collaboration between sales operations and business operations

• Oversee the financial budget forecasting process, ensuring accuracy and alignment with business objectives
• Manage company sales budgets and resource allocation to support sales goals

• Ensure compliance with company policies, industry regulations, and best practices in sales operations
• Monitor and manage risks associated with sales operations and implement mitigation strategies

• Stay informed about industry trends, market conditions, and competitive landscape
• Provide insights and recommendations to adapt sales strategies and operations in response to market changes

• Must maintain a valid Driver’s License at all times, with insurance coverage acceptable to the Company’s provider, in its sole discretion. Must abide by all traffic and motor vehicle laws and regulations
• Must be highly proficient in Word, Excel, PowerPoint, VIP, I‑Dig, Microsoft Teams and related reporting software utilized by the Company
• Must have strong communication skills both verbal and written; ability to speak at both Executive and Corporate meetings; must be able to read and speak English
• The Director of Sales Operations is a key part of the site management team and is considered part of the local…