Global Channel Marketing Director

About Keyfactor

Our mission is to build a connected society, rooted in trust, with identity-first security for every machine and human. Keyfactor helps organizations move fast to establish digital trust at scale - and then maintain it. With decades of cybersecurity experience, Keyfactor is trusted by more than 1,500 companies across the globe. We are proud to continually earn recognition as a Best Place to Work, and we achieve that through our amazing people who cultivate our culture as we grow.

We hope you will trust your future with Keyfactor!

Global Channel Marketing Director

Canada or United States; EST or CST

Senior Level

Marketing

Full-Time

Computer and Network Security

The Global Channel Marketing Director will execute and optimize Keyfactor's partner marketing programs across our global channel ecosystem - including Resellers, Global Systems Integrators (GSIs), hyperscalers, managed service providers (MSPs/MSSPs), and reseller partners. This role drives demand, enablement, and engagement through scalable co-marketing campaigns, events, and joint programs that generate partner-sourced and influenced pipeline.

Applicants must hold U.S. citizenship or U.S. permanent resident status. If located in Canada, applicants must hold Canadian citizenship.

• Partner Program & Strategy Execution: Support the global partner marketing strategy aligned with Keyfactor's corporate and regional priorities.
• Joint Program
  
  Collaboration:
  
  Collaborate with channel sales, GSI alliance managers, and hyperscaler partner leads to build and execute joint marketing plans that accelerate revenue and expand partner reach.
• Central Point of Contact: Serve as the central point of contact for partner marketing execution across Resellers, GSIs, hyperscalers, and services partners.
• Campaign Alignment: Ensure campaign alignment across partner types, regions, and sales plays.

• Campaign Design & Delivery: Design and deliver co-marketing campaigns that generate demand and awareness through joint digital programs, webinars, regional events, and industry conferences.
• Event Support: Support partner-led and joint events including planning, logistics, promotions, and post-event follow-up.
• Campaign Materials: Develop and maintain campaigns-in-a-box, partner playbooks, and co-branded collateral tailored for multiple partner types.
• Unified Messaging: Collaborate with Product and Field Marketing to ensure unified messaging across all partner activities.

• MDF Administration: Administer Market Development Funds (MDF) and co-op budgets: manage requests, approvals, compliance, and ROI tracking.
• Partner Guidance: Guide partners in developing impactful MDF plans and ensure funds are aligned to sales priorities.
• MDF Utilization: Track and report MDF utilization and pipeline outcomes.

• Enablement Materials: Develop and distribute enablement materials (solution briefs, sales guides, joint case studies, win wires, and training decks).
• Partner Communications: Own partner communications, including newsletters, partner portal updates, and event announcements.
• Engagement Strengthening: Collaborate with channel and partner sales to strengthen engagement and readiness across all partner types.
• Partner Portal: Maintain and optimize the Keyfactor Partner Portal as a central hub for assets, announcements, and campaign content.

• Impact Measurement: Work with marketing operations and partner sales to measure program impact, including pipeline sourced/influenced, engagement metrics, and ROI.
• Reporting: Deliver regular reports on campaign performance, MDF ROI, and partner engagement.
• Insight Leverage: Leverage insights to improve execution and partner satisfaction.

• Partner Acumen: 8+ years of B2B marketing experience focused on channel or partner marketing in cybersecurity, SaaS, or IT infrastructure.
• Partner
  
  Experience:
  
  Experience marketing with or through Resellers, GSIs, hyperscalers, or services partners.
• Demand Program Success: Proven record of…