Sr. Visual Designer

Location: Ernākulam

2

Base Technologies is building its marketing function from scratch, and this role makes it look like a company worth taking seriously.

We are a technology services company with over 16 years of delivery experience, working with mid-market and enterprise clients across the United States and the United Kingdom. Our work spans AI implementation, custom software development, legacy system modernisation, and operational transformation.

What This Role Exists to Do
Before a CTO reads a word of our content, they see the design. Before they trust the argument, they have already made a judgment about whether this company looks credible. This role owns that first impression — and then owns every asset that follows.

The visual function at 2

Base is being built from the ground up. There is no brand system to inherit, no template library to use, and no consistent visual identity to maintain. What exists is a clear strategic direction, a defined audience of senior technology and operations leaders, and a marketing team building the content engine around it. Your job is to give that engine a visual identity it deserves.

The first 30 days of this role have one priority: build the brand system. Everything else — Linked In carousels, ad creatives, landing pages, presentation templates — is built from that foundation. A designer who wants to jump straight into production before the system exists is not the right fit.
This is not a creative agency role. The audience is sceptical, senior, and technically literate. Design that looks clever but reads as unclear, or that feels consumer-facing rather than professional, will not work with this ICP. Restraint, precision, and consistency matter more than visual novelty.

What You Will Own
The 2

Base visual brand system, including colour palette, typography, spacing, layout rules, and the documentation that makes it usable by the whole team
All marketing and content visual assets, including Linked In carousels, single-image posts, social graphics, infographics, and diagrams
Paid advertising creatives, including Google Display and Linked In Ads, designed to be tested and iterated
Landing page visual design, including layout, components, and conversion-focused structure, handed to the development team for build
Email visual templates, presentation templates, and sales deck templates
A template library that enables other team members to produce on-brand assets independently
Design consistency auditing, including periodic review of all published assets to ensure alignment with the brand system
Secondary responsibility: light video editing and motion for social reels, You Tube, and website use, supporting other team members

What You Will Not Own
What an asset communicates. The Content and Thought Leadership Specialist owns the message, argument, and information hierarchy. You may suggest improvements in structure, but content decisions remain with them
Copywriting. The Content Specialist writes the words; you structure them visually
Website development. You design the pages; the development team builds them
Content strategy. You execute what is briefed, not decide what gets created
Brand positioning. The Marketing Operating System defines how 2

Base communicates; you interpret it visually

Experience
Minimum 3 to 5 years in a B2B design role, preferably in technology, SaaS, or professional services
Experience building a brand system or significantly evolving one, not just producing isolated assets
Experience designing for Linked In, including carousel formats, document posts, and single-image feed content
Experience creating paid ad creatives that have been executed, tested, and iterated
Experience designing landing pages with an understanding of conversion principles
Comfort with basic video editing for social and web content, including reels, short-form You Tube, and simple website assets

Proficiency in Figma, which is non-negotiable, and Adobe Creative Suite including Photoshop, Illustrator, Premiere Pro, and After Effects

Design thinking
Portfolio demonstrates restraint through clean, structured, and purposeful design
Ability to explain the reasoning behind key design decisions
Designs with a specific…