Facebook Ads - Media Buyer

Location: Narela

We're Hiring:
Facebook Ads – Media Buyer (Healthcare Specialist) Adverim | Full-Time | Remote (India) | Immediate Joining

About Adverim

Adverim is a specialized healthcare marketing agency working exclusively with doctors, dental clinics, and advanced healthcare practices across India. We focus on delivering measurable ROI through strategic patient acquisition campaigns that drive real growth for healthcare brands.
With an expanding portfolio of healthcare clients and ambitious growth objectives, we're seeking a results-driven Media Buyer who understands the unique challenges of healthcare advertising and can own campaign performance from strategy to execution.

The Role

We are looking for a Facebook Ads – Media Buyer with Healthcare Expertise to plan, execute, and scale paid campaigns across Meta (Facebook/Instagram) and Google Ads for our healthcare clients.

This role requires deep understanding of healthcare advertising, patient intent, compliance requirements, and the ability to generate qualified patient inquiries at scale.

Core Responsibilities:

End-to-end media buying and campaign management
Creative testing and optimization
Funnel performance analysis
Lead quality management
Cost efficiency optimization

Key Responsibilities

Paid Media Strategy & Execution  Design and manage performance campaigns across Meta Ads (Facebook & Instagram) and Google Ads (Search & Display)
Develop targeted strategies for healthcare verticals including dental implants, aligners, RCT, hair transplant, and aesthetic treatments
Build scalable acquisition funnels tailored to patient decision journeys
Creative Development & Testing  Take full ownership of ad creative strategy and execution
Produce and test multiple creative variations weekly, including static ads, short-form video content, and compelling ad copy
Analyze creative performance to identify winning angles and messaging
Continuously iterate on hooks, formats, offers, and CTAs to maximize patient engagement
Campaign Optimization  Monitor daily performance metrics including CPL, CPC, lead quality, and conversion rates
Conduct systematic A/B testing across creatives, audiences, offers, and funnel elements
Implement advanced retargeting and intent-based audience strategies
Scale winning campaigns while maintaining cost efficiency
Analytics & Reporting  Maintain accurate tracking setup using Meta Ads Manager, Google Ads, Google Analytics, and Google Tag Manager
Deliver weekly performance reports with actionable insights
Provide data-driven recommendations on what's working, what to pause, and what to test next
Compliance & Collaboration  Ensure all campaigns adhere to healthcare advertising compliance guidelines
Work closely with strategy and content teams to align campaign execution with client objectives
Communicate insights clearly and professionally with internal stakeholders

Required Qualifications

Must Have:

Minimum 2 years of hands-on experience managing Facebook and Google Ads campaigns
Proven track record in healthcare media buying (doctors, clinics, dental, aesthetic, or medical services)
Demonstrated success generating qualified patient leads and inquiries
Strong understanding of healthcare-specific funnels, patient psychology, and creative testing methodologies
Experience scaling lead generation campaigns profitably
Good to Have:

Local healthcare lead generation experience
Knowledge of healthcare compliance and advertising restrictions
Familiarity with Looker Studio or similar reporting dashboards
Video editing or graphic design skills

What We Offer

Compensation: ₹3.5–4 LPA with performance-based increments
Remote work flexibility with immediate joining
High ownership role with genuine decision-making authority
Direct exposure to high-value healthcare campaigns
Clear growth trajectory to Senior Media Buyer / Growth Lead positions
Performance-driven culture that rewards results

How to Apply

Please send the following to

Updated resume
Portfolio of campaign screenshots (healthcare campaigns strongly preferred)
Performance summary:
Best CPL, CPC, and patient inquiry metrics achieved
Brief write-up covering:

Your healthcare media buying experience
Your approach to creative testing and optimization
Subject Line:
Application – Media Buyer (Healthcare)

We're looking for someone who can start immediately. Limited positions available.