CRM & Lifecycle Marketing Manager

Location: South End Circle

CRM & Lifecycle Marketing Manager

Location:

Bangalore (On-site)

Experience:

3–6 years

About BhashSMS

Bhash

SMS powers 2,00,000+ SMEs with:

Whats App Business API
Bulk SMS
RCS Business Messaging
AI-driven Customer Engagement Platform

We’re building India’s largest SME Engagement OS — automating marketing, customer communication, retention, and revenue generation.

We’re hiring a CRM & Lifecycle Marketing Manager to own the full customer journey and build automated funnels that improve conversion, activation, retention, and revenue.

Role Summary

As the CRM & Lifecycle Manager, you will manage the entire lifecycle:
Lead → MQL → SQL → Demo → Payment → Onboarding → Retention → Upsell

You will implement and manage:

CRM (Mautic)
Email, Whats App, SMS, RCS campaigns
Lifecycle funnels
Lead scoring & segmentation
Automated workflows

Your goal:
Reduce drop-offs
Increase L2P conversion
Improve onboarding
Increase repeat revenue
Reactivate cold leads

Key Responsibilities (Full Ownership)

1. CRM Management (Mautic)

Set up and manage Mautic CRM
Create segments, tags, custom fields
Define lifecycle stages (Lead → MQL → SQL → Customer → Repeat Customer)
Integrate CRM with website, Whats App API, SMS, Email, landing pages

2. Build Automated Customer Journeys

You will design, build, and optimize automated flows for:

Lead Nurturing

Day 0 → Day 14 drip flows
Industry-specific nurture paths
Whats App + Email + SMS multi-touch journeys

Sales Enablement

Auto-qualification sequences
Follow-up reminders
Demo booking workflows

Onboarding

Account setup
Product activation
First campaign success journey

Retention & Renewal

Renewal reminders
Upsell & cross-sell flows
Usage-based nudges

Reactivation

Cold lead reactivation
Dormant customer reactivation

3. Multichannel Campaign Management

You will run all engagement channels:

Whats App

Automated sequences
Behaviour-triggered messages
Template optimization

Email

Drips, newsletters, onboarding
Deliverability optimization

SMS

Alerts, reminders, confirmations
Payment nudges

RCS

Rich media campaigns
Industry-specific flows

4. Analytics & Reporting

Build lifecycle dashboards
Cohort & retention analysis
Identify drop-offs & growth opportunities
A/B Testing for messages, timing, flows
Report L2P, activation, retention KPIs

5. Cross-Functional Collaboration

Work with Sales to improve lead quality
Work with Performance Marketing to sync campaigns
Work with Product for onboarding flows
Work with Tech to implement triggers & events

What We’re Looking For

Must-Have

3–6 years in CRM / lifecycle / automation
Strong experience with Mautic / Hub Spot / Web Engage / MoEngage / Zoho
Built complex workflows & drip journeys
Strong understanding of segmentation & lead scoring
Hands-on experience with Email + SMS + Whats App
Ability to measure funnel performance & lift

Bonus Skills

Experience in B2B SaaS CRM
RCS campaign knowledge
HTML email template editing
Understanding of sales funnels & L2P

What You Get at BhashSMS

Ownership of India-scale customer lifecycle system
Direct impact on revenue, retention & activation
Fast-moving execution-driven culture
Chance to shape automation for 2,00,000+ SMEs
Work with leadership directly