Social Media Manager

Location: Mohali

Company Description

Blacklisted is a creativity-driven branding agency established in 2021, dedicated to delivering impactful digital branding and design solutions. With a portfolio of over 100 global clients, including renowned brands such as Hitachi, Nokia, and Prime Focus, as well as collaborations with prominent celebrities, Blacklisted ensures innovative strategies to enhance brand visibility. Supported by a team of more than 50 skilled professionals, the company specializes in services such as branding, social media management, SEO, paid marketing, and content development.

Known for its creativity, strategic planning, quality outcomes, and timely delivery, Blacklisted remains committed to transforming digital aspirations into reality. Located in Mohali, the agency continues to build lasting relationships through exceptional client experiences.

Role Overview

We are looking for an experienced  Social Media Manager  who can own end-to-end social media strategy and execution across platforms. The role requires a strong balance of creativity, analytics, and platform expertise to build brand presence, drive engagement, and support business goals.
You will manage multiple accounts, collaborate closely with internal teams, and ensure consistent brand communication across all social touchpoints.

Key Responsibilities   Develop and execute social media strategies aligned with brand and business objectives
Manage and optimize social media presence across platforms (Instagram, Facebook, Linked In, X, You Tube, etc.)
Create and manage monthly content calendars for organic and paid campaigns
Oversee content creation including captions, reels, short videos, carousels, and static posts
Coordinate with design, video, and performance marketing teams
Monitor platform performance and analyze insights to improve reach, engagement, and conversions
Manage community engagement including comments, DMs, and brand interactions
Stay updated with platform algorithm changes, trends, and best practices
Support influencer collaborations, brand campaigns, and product launches

Required

Skills & Qualifications   4+ years of proven experience in social media management
Strong understanding of social media platforms, content formats, and algorithms/updates
Experience managing multiple brands or business accounts
Proficiency with tools such as:
Meta Business Suite
Linked In Campaign Manager
Canva or similar content tools, AI tools for Content Generation
Strong copywriting and communication skills
Experience analyzing metrics such as reach, engagement, CTR, and conversions
Ability to translate insights into actionable content improvements

Good-to-Have Skills   Experience working in a digital marketing or branding agency
Basic knowledge of paid social media campaigns (Meta & Linked In)
Understanding of performance funnels and lead generation strategies
Exposure to influencer marketing and collaborations

Experience with short-form video trends (Reels, Shorts)