E-Commerce PPC Manager

Location: Mānesar

Job Title:

E-commerce PPC Manager

Location:

On-site – Manesar, Haryana

Experience:

3+ years
Salary:  Competitive (based on experience)

About Kalakaram  Kalakaram is a fast-growing kids’ DIY brand creating innovative art & craft kits for young creators. We are looking for an experienced  E-commerce PPC Manager  to own and scale our paid performance across leading online marketplaces, driving sustainable growth and profitability.

Key Responsibilities:

1. Marketplace PPC Campaign Management   Independently plan, execute, and optimize paid ad campaigns across  Amazon, Flipkart, Blinkit, First Cry, Meesho, and other relevant e-commerce platforms .
Manage multiple ad formats including:
Amazon:  Sponsored Products, Sponsored Brands, Sponsored Display
Flipkart / First Cry / Blinkit:  Search ads, product ads, and platform-specific formats
Structure campaigns aligned with product lifecycle, category goals, and performance KPIs.
2. Keyword Research & Targeting Strategy   Conduct deep keyword and search-term research using marketplace data and third-party tools (Helium
10, Data Hawk, Jungle Scout, etc.).
Implement keyword harvesting, bid optimization, negative keywords, and audience targeting to improve efficiency and scale.
3. Performance Analysis & Reporting   Track and optimize core metrics such as  ACOS, ROAS, TACOS, CTR, CPC, CVR, and conversions .
Monitor daily budgets, pacing, and ROI across platforms.
Prepare weekly/monthly performance reports with clear insights and growth recommendations.
4. Listing & Conversion Optimization Support   Collaborate with content, design, and marketplace teams to optimize product listings based on PPC insights.
Ensure alignment between ad keywords, titles, images, A+ content, and storefronts.
5. Growth, Launches & Scaling   Lead PPC strategy for new product launches, seasonal sales, and platform-specific events.
Identify scaling opportunities, test new ad formats, and continuously improve campaign structures.
Stay updated with marketplace algorithm changes and advertising feature updates.

Requirements:
3+ years of hands-on experience  managing PPC campaigns on major e-commerce marketplaces (Amazon mandatory; others like Flipkart, Blinkit, First Cry preferred).
Strong understanding of marketplace ad algorithms, ranking factors, and conversion drivers.
Proven ability to manage large budgets and scale profitable campaigns.
Advanced analytical skills with Excel/Google Sheets.
Detail-oriented, data-driven, and comfortable working in a fast-paced D2C/startup environment.

What We Offer:

Ownership of end-to-end marketplace PPC strategy.
Opportunity to scale ads for a high-growth D2C kids’ brand.
High-impact role with room for experimentation and learning.
Competitive compensation with performance-linked incentives.