Marketing & Communications Specialist

Location: Ernākulam

Job Summary

The Digital Marketing Executive is responsible for planning, executing, and optimizing the company's digital marketing activities. The role involves managing online campaigns, social media, and digital partnerships while collaborating with internal teams to enhance brand visibility and lead generation.

Key Responsibilities

Plan and execute digital marketing campaigns across channels (Google Ads, social media, email, etc.).

Manage and grow the company's social media presence (Facebook, Instagram, Linked In, etc.).

Create and manage engaging content for digital platforms (posts, blogs, graphics, videos).

Monitor and analyze campaign performance using tools like Google Analytics and Meta Business Suite.

Optimize SEO and SEM activities to improve website traffic and search rankings.

Set up and coordinate meetings with external partners, vendors, and agencies for collaborations and campaigns.

Work closely with cross-functional teams (sales, design, product, etc.) to ensure brand consistency and campaign alignment.

Prepare reports on digital marketing performance and suggest improvements.

Stay updated on emerging digital marketing trends and tools.

Requirements

Bachelor's degree in Marketing, Communications, or a related field.

1–3 years of experience in digital marketing or a similar role.

Strong knowledge of SEO, Google Ads, social media marketing, and email marketing tools.

Good understanding of content creation and basic graphic design tools (Canva, Photoshop, etc.).

Excellent communication, coordination, and analytical skills.