PPC Executive; Mohali-Onsite

Position: PPC Executive (Mohali-Onsite)
Location: Mohali

Core Skillset
2–4 years of hands-on experience in digital/performance marketing
Strong experience with  Google Ads  (Search, Display, Shopping,  Performance Max )
Working knowledge of  Meta Ads  (Facebook & Instagram) and  Linked In Ads
Experience in  Local Service Ads (LSA)  – setup, optimization, lead disputes, review management
Experience running  Google App Campaigns (Install, Action, Value)
Understanding of Firebase/App tracking (basic level acceptable)
Understanding of SEO to align paid, organic & content efforts
Experience in  client handling, communication & coordination
Ability to  manage multiple campaigns and projects  independently

Experience with GTM tracking and setup (tags, triggers, custom events)

Experience with Google Merchant Center, feed setup & issue resolution
Ability to troubleshoot issues such as ad disapprovals, low delivery, tracking errors, policy issues
Familiarity with  A/B testing methodologies  for continuous improvement
Strong analytical skills with experience in  GA4 , performance analysis & reporting
Experience using  Google Data Studio / Looker Studio  for reporting (Preferred)
Ability to effectively use  AI tools  for productivity, copywriting, analysis & execution
A strong  creative mindset  for developing compelling ad copies, creatives & strategies
Proactive problem-solving abilities and ownership of results

Key Responsibilities & KRAs
Plan, execute, and optimize paid campaigns across  Google, social platforms & LSA
Manage and scale  App Install & in-app action campaigns
Manage budgets, targeting, bidding strategies & creatives
Track and improve KPIs such as  leads, installs, conversions, CPA, CPI & ROI
Write captions, hashtags & content copies for ads and social platforms
Coordinate with designers to ensure timely posting and brand consistency
Handle  client communication , performance updates & feedback loops
Share weekly/monthly  performance reports & insights
Monitor and improve social media engagement and campaign performance
Troubleshoot campaign issues (LSA ranking issues, app tracking, ad approvals, feed issues, etc.)
Manage  Merchant Center  feed health & integration with Shopping/PMax
Conduct competitor research, keyword research & market analysis
Take  complete ownership  of assigned client accounts, timelines & results
Work independently and proactively resolve issues without supervision
Run  A/B tests  for creatives, landing pages & audience segments
Use AI tools to speed up copywriting, ideation & reporting while maintaining quality

Good-to-Have Skills

Experience with  marketing automation tool s (Hub Spot, Marketo, Zoho, Klaviyo, etc.)
Knowledge of SDK event tracking & MMP tools (Appsflyer, Adjust, Branch – optional)
Basic creative abilities (e.g., Canva)
You Tube SEO / Video marketing
E-commerce ads experience (Google Shopping + Meta Catalog Ads)