Manager Digital Marketing

Location: Bhayandar

Job Title:

Manager 6 Digital Marketing

Location:

Mira Bhayandar / Chembur Campus / Head Office. (The position entails periodic travel to school campuses to collaborate with management and obtain campaign briefs)

Reports To:

Dean / Management Representative

About

The Role

We are seeking a highly data-driven and result-oriented Digital Marketing professional to lead performance marketing initiatives for our group of six schools across Mumbai and Gujarat.

The primary focus of this role is to drive qualified admissions leads, optimize cost per lead (CPL), and improve conversion rates through well-planned and executed digital campaigns across multiple platforms.

Key Responsibilities

Performance Marketing & Lead Generation

Plan, execute, and optimize performance marketing campaigns across Google Ads,Meta Ads (Facebook & Instagram) and Other relevant paid channels
Drive high-quality lead generation for admissions with a strong focus on Cost per Lead (CPL) & Lead-to-admission conversion
Continuously monitor and improve campaign performance, ROI, and funnel efficiency
Conduct A/B testing of creatives, copies, landing pages, and audience segments

Campaign Optimization & Analytics

Track, analyze, and report key metrics including: CTR, CPC, CPL, Conversion Rate, ROI
Use data insights to optimize campaigns and budgets for maximum performance
Manage and scale campaigns based on seasonal admission cycles
Maintain dashboards and performance reports for management review

Landing Pages, Funnels & Conversion Optimization

Work closely with designers and developers to create high-converting landing pages
Optimize user journeys from ad click to lead submission
Identify drop-off points in the funnel and implement improvements
Ensure proper tracking through tools like Google Analytics, Meta Pixel, and conversion tracking systems

SEO & Website Performance

Manage and improve SEO strategy to drive organic traffic and leads
Ensure school websites are optimized for Speed, Mobile responsiveness and Conversion (lead forms, CTAs)
Oversee content updates aligned with admissions campaigns

Lead Funnel & CRM Coordination

Monitor lead flow from all digital channels
Ensure seamless integration with admissions teams for quick lead response and conversion
Track lead quality and provide feedback to improve targeting

Brand Visibility through Digital Channels

Oversee social media performance with focus on Engagement & Lead generation campaigns
Ensure consistency in messaging across all digital platforms

Key Skills & Competencies

Strong expertise in performance marketing & lead generation

Hands-on experience with:
Google Ads, Meta Ads, Google Analytics & tracking tools

Strong analytical mindset with ability to interpret data and optimize campaigns

Ability to manage multi-location campaigns with clear ROI focus

Strong coordination and stakeholder management skills

Skills:

seo,lead generation,digital,meta ad,campaigns,performance marketing,google