SEO Marketing Expert

Position: Performance & SEO Marketing Expert
Location: Panjim

Role Overview
We are looking for a data-driven Performance & SEO Marketing Expert to drive user acquisition, organic growth, and revenue across digital channels. This role will manage paid campaigns across Google and Meta while also leading SEO strategy to improve search visibility and long-term traffic growth.

Key Responsibilities
Plan, execute, and optimize paid campaigns across Google Ads and Meta Ads
Drive lead generation, and conversions using performance marketing strategies
Monitor and improve key metrics: CPI, CPA, ROAS, CTR, and LTV
Conduct A/B testing across creatives, audiences, and landing pages
Implement, track and analyze campaign performance using Google Analytics, Appsflyer, or Firebase

SEO & Organic Growth
Develop and implement on-page and off-page SEO strategies to improve rankings and organic traffic
Perform keyword research, competitor analysis, and content gap analysis
Optimize website content, landing pages, and metadata for search engines
Work with content and development teams to improve technical SEO (site speed, indexing, crawlability)
Monitor SEO performance using tools like Google Search Console, SEMrush, or Ahrefs

Collaboration & Reporting
Build dashboards and reports to track performance across paid and organic channels
Collaborate with product, content, and design teams to improve user journeys and conversion rates
Identify growth opportunities across channels and recommend scalable strategies

Requirements
Bachelor's degree in Marketing, Business, computer engineering or related field
Proven experience in both Performance Marketing and SEO
Strong expertise in Google Ads, Meta Ads, and SEO tools
Analytical mindset with a focus on data-driven decision-making
Holding an experience of 3-5yrs

Job Type: Full-time

Work Location:

In person