Senior SEO Specialist

Location: Mohali

JOB DESCRIPTION :

We are looking for an experienced Individual contributor Senior Digital Marketing Executive to manage and scale our B2B and B2C organic lead generation efforts. The ideal candidate should have hands-on expertise in planning and executing SEO strategies, managing multiple campaigns, driving sustainable organic growth, and leading a high-performing SEO team in an in-house and client based environment .

Experience : 4-7 years

Key Responsibilities :
Plan, manage, and optimize SEO campaigns for lead generation and pipeline growth
Drive organic traffic, keyword rankings, and qualified B2B leads
Conduct advanced keyword research focused on buyer intent and decision-makers
Manage on-page, off-page, and technical SEO initiatives
Oversee content strategy for blogs, landing pages, case studies, and service pages
Collaborate with marketing and sales teams to improve MQLs and SQLs
Optimize conversion paths, landing pages, and CTAs
Track lead quality and ROI from organic channels
Lead, mentor, and manage an in-house SEO team
Assign tasks, set KPIs, and conduct regular performance reviews
Prepare weekly/monthly performance and lead-generation reports

Requirements :
Strong experience in B2B/B2C SEO and organic lead generation
Proven ability to manage and scale SEO campaigns end-to-end
Deep understanding of technical SEO, on-page, off-page, and content SEO
Experience managing multiple stakeholders and cross-functional teams
Hands-on experience with SEO tools (Ahrefs, SEMrush, Screaming Frog, etc.)
Excellent leadership, communication, and project management skills
Experience in SaaS, IT services, or B2B service-based industries
Benefits :
5 Day working
Flexible working hours
Professional development opportunities
inter- tech skills upgradation
Friendly and collaborative work environment
Competitive salary commensurate with experience.