Data Analyst

Location: Mohali

Hrs As a Company

HRS, a pioneer in business travel, aims to elevate every stay through innovative technology. With over 50 years of experience, their digital platform, driven by Procure Tech, Travel Tech, and Fin Tech, transforms how companies and travelers Stay, Work, and Pay.

Procure Tech digitally revolutionizes lodging procurement, connecting corporations and suppliers in a cutting-edge ecosystem. This enables seamless efficiency and automation, surpassing travelers' expectations.

Travel Tech redefines the online lodging experience, offering personalized content from selection to check-in, ensuring an unparalleled journey for corporate travelers.

In Fin Tech, HRS introduces advancements like mobile banking and digital payments, turning corporate back offices into touchless lodging enablers, eliminating legacy cost barriers. The innovative 2-click book-to-pay feature streamlines interactions for travelers and hoteliers.

Combining these technology propositions, HRS unlocks exponential catalyst effects. Their data-driven focus delivers value-added services and high-return network effects, creating substantial customer value.

HRS's exponential growth since 1972 serves over 35% of the global Fortune 500 and leading hotel chains.

Join HRS to shape the future of business travel, empowered by a culture of growth and setting new industry standards worldwide.

BUSINESS UNIT

Enterprise Solutions is a key business unit at HRS, integrating multiple systems and tools to streamline information exchange across business processes and databases. It forms the backbone of our daily operations, enabling efficient workflows and supporting critical business functions.

Within Enterprise Solutions, the Marketing department combines technology, creativity, and data to bring customers closer to the HRS brand. It plays a central role in shaping how we engage with leads and customers across channels and throughout their lifecycle. The team focuses on building data-driven capabilities, optimizing marketing operations, and delivering personalized experiences that enhance customer satisfaction and strengthen brand loyalty.

By connecting insights with innovative technology, the Marketing department creates measurable business impact and positions HRS for sustainable growth in a fast-evolving digital landscape.

POSITION

As a  Data Analyst (all genders) in our Customer Analytics Team , you are a strategic partner to Marketing across our B2B enterprise solutions business and B2C consumer platform.

You analyze customer segments, personas, and lifecycle behaviors across the full funnel — from acquisition to retention — using transactional, onsite, CRM, and marketing data. Your insights drive targeting precision, channel optimization, lifecycle effectiveness, and measurable commercial impact across markets and segments.

You contribute to the evolution from descriptive reporting toward predictive, AI-enabled marketing analytics and decisioning.

CHALLENGE

Derive actionable insights from customer personas and segments by analyzing transactional, onsite, CRM, and campaign performance data to identify acquisition drivers, engagement patterns, churn risks, and upsell opportunities.
Evaluate marketing performance across the full funnel (traffic, conversion, activation, retention, LTV contribution), translating insights into clear recommendations for targeting, messaging, budget allocation, and investment prioritization.
Design, maintain, and evolve marketing KPI frameworks and measurement standards, including attribution, incrementality, lifecycle metrics, and segment-level outcomes across channels.
Partner closely with CRM, Performance Marketing, and Brand teams to optimize lifecycle programs, experimentation roadmaps, and personalization strategies.
Build automated, scalable dashboards and self-service reporting solutions to enable data-driven marketing steering at scale.

FOR THIS EXCITING MISSION YOU ARE EQUIPPED WITH...

University degree in Economics, Computer Science, Mathematics, Statistics, or a comparable quantitative field
3+ years of experience in marketing analytics, growth analytics, or a comparable role working with large-scale datasets
Strong…