Digital Marketing Lead

Position: Growth & Digital Marketing Lead
Location: Aluva

About Canary Digital

Canary Digital.ai is a next-generation AI and digital innovation powerhouse where  creativity meets code . We build cutting-edge products and solutions designed to redefine how businesses operate, creating an AI-first ecosystem that spans proprietary software platforms, industry-specific automation, and transformative digital experiences.

Our diverse portfolio features market-disrupting AI products, including:
Selfind.ai  (Facial-recognition powered event and media platform)
Eldersense.ai   (Intelligent monitoring and healthcare safety)
Canary Sentinel AI   &  Weather Guard AI  ( Built for Defence operations)
Canary Vox  (Interactive, autonomous AI avatar suites)
Fable AI   (Niche enterprise and media innovations)

Leveraging deep expertise across  Agentic AI, Computer Vision, NLP, and IoT , we build software that thinks, plans, and executes with autonomy. Canary Digital.ai serves high-impact verticals—including Defense, film & media, healthcare, finance, tourism, and e-commerce—partnering with enterprises, fast-growing startups, and government bodies alike.

Headquartered in Aluva, with core technology teams operating out of the vibrant  Digital Hub in Kerala Startup Mission, Kalamassery Kerala, India , and business footprints extending to the  UAE , we are built for global scale. We operate like an elite sports team: high transparency, high velocity, and absolutely  zero room for office politics . We are scaling rapidly, and looking for a marketing powerhouse to own our growth engine and make Canary Digital.ai

the definitive global face of AI business transformation.

The Opportunity:

Why This Role is Different

If you are tired of pushing papers, waiting for three layers of management approval, or dealing with toxic office dynamics, this is your clean slate.

As our  Growth & Digital Marketing Lead , you will have absolute ownership of the marketing pipeline. You won't just be executing a pre-baked plan; you will be partnering directly with the Founder & CEO to architect our growth blueprint, launch game-changing products, and scale our brand footprint globally. You will lead a hungry, agile execution team of digital native specialists ready for clear direction.

What You’ll Do (Core Responsibilities)

Architect the Growth Engine:  Design, execute, and optimize our full-funnel digital marketing strategy across performance marketing, programmatic SEO, inbound lead generation, and conversion rate optimization (CRO).

- You will be delighted use our in-house AI Powered Applications Canary Social and Canary SEO.
Launch & Scale SaaS Products:  Own the Product-Led Growth (PLG) strategies for platforms like selfind.ai, turning cold traffic into active, recurring subscribers.
Drive Founder-Led Marketing:  Partner directly with the CEO to produce high-impact, value-driven video content, reels, and thought-leadership series that build undeniable brand authority in the AI space.
Lead with Empathy & Outcome-Focus:  Take charge of the internal execution team. Act as a mentor who removes bottlenecks, sets crystal-clear KPIs, and fosters a high-energy, collaborative, and rewarding environment.
Own the Data:  Track, analyze, and report on core metrics—Customer Acquisition Cost (CAC), Lifetime Value (LTV), and marketing attribution models—ensuring every campaign has a clear ROI.

Who You Are (Requirements)

The Execution-First Builder:  You have  3–6 years of experience  in digital marketing or growth hacking, preferably within the B2B SaaS, tech, or digital agency ecosystems.
Educational Background:  A Bachelor’s or Master’s degree in Marketing, Business Administration, Engineering, or a related field. A strong foundation in both business strategy and analytical problem-solving is highly valued.
Data-Obsessed & Highly Creative:  You know how to balance a spreadsheet with a compelling hook. You understand analytics dashboards just as deeply as you understand human psychology and copywriting.
A "Low Ego, High Autonomy" Leader:  You thrive in fast-paced startup environments. You don't wait for instructions; you see a gap, build a hypothesis, test it, and scale what works.
Technically Minded:  You are fascinated by the AI landscape and possess the curiosity to deeply understand engineering products so you can market them authentically.

What’s In It For You?

Direct Impact:  Your work won't be hidden in a corporate machine. Every campaign you launch directly moves the needle on company revenue and market presence.
A Sanctuary for Builders:  A healthy, transparent workplace culture focused entirely on creative freedom and outcome-driven results.
Proximity to

Innovation:  Work out of the vibrant Innovation Hub environment and the HQ at Aluva alongside a world-class technology, AI Creators and UI/UX design team.
Competitive Compensation:  competitive salary packages with performance incentives tied directly to pipeline growth.