Sr. PPC specialist

Location: Ernākulam

Job Overview

We are looking for a results-driven PPC Specialist to manage and optimize paid advertising

campaigns across Google Ads and Meta platforms (Facebook & Instagram). The ideal

candidate will be responsible for driving high-quality traffic, increasing conversions, and

maximizing ROI through strategic campaign planning and performance optimization.

Key Responsibilities

 Plan, execute, and optimize paid campaigns across Google Ads and Meta Ads platforms with a

focus on performance and ROI

 Develop and implement full-funnel campaign strategies across Search, Display, Shopping,

Performance Max, and paid social

 Own campaign performance metrics including ROAS, CPA, and revenue growth

 Continuously scale high-performing campaigns while maintaining efficiency

 Conduct in-depth keyword research, audience segmentation, and competitor analysis

 Manage budget allocation, bidding strategies, and campaign structure for optimal performance

 Design and execute A/B tests across creatives, audiences, and landing pages

 Implement and monitor conversion tracking using Google Tag Manager, Meta Pixel, and

analytics tools

 Analyze campaign data to generate actionable insights and performance improvements

 Collaborate with design and content teams to improve ad creatives and landing page

effectiveness

 Stay updated with platform changes, automation features, and emerging PPC trends

Required Skills

 Strong hands-on experience managing Google Ads campaigns (Search, Display, Performance

Max, Demand Gen, Shopping)

 Proven experience managing and optimizing eCommerce and/or lead generation campaigns

across Google Ads and Meta Ads

 Strong experience with Meta Ads (Facebook & Instagram), including audience targeting and

scaling strategies

 Solid understanding of conversion tracking, attribution, and analytics tools (Google Tag

Manager, Meta Pixel, Google Analytics)

 Strong analytical skills with the ability to interpret data and optimize campaigns for

performance

 Experience with keyword research, audience segmentation, and competitor analysis

 Ability to manage and optimize campaigns based on KPIs such as CTR, CPC, CPA,

and ROAS

Preferred Qualifications

 5 years of experience in PPC / performance marketing

 Experience scaling campaigns and improving ROAS in competitive markets

 Understanding of landing page optimization and conversion rate optimization (CRO)

 Experience with feed-based campaigns (Shopping / Performance Max) is a plus

JOB LOCATION :
Kochi, Kerala / Malleshwaram Bangalore