SEO And SMM Expert

Location: Mohali

ONLY WORK FROM OFFICE.
DO NOT APPLY IF YOU CANNOT COME TO MOHALI OFFICE LOCATION

Company Description  Arific Business Solutions Pvt. Ltd. is a reputed offshore IT company providing software development, web development, digital marketing, Salesforce, BPO, and KPO services to global clients. The company focuses on leveraging skilled resources and proven processes to deliver strong, measurable results. With a vision to become a leading IT solutions provider worldwide, Arific Business Solutions works across diverse industries and geographies.

Its broad service portfolio includes web and mobile application development, branding and design, and comprehensive digital marketing solutions. Team members collaborate with international clients, offering exposure to varied markets and business needs.

Role Description  This is a full-time, on-site SEO and SMM Expert role based in the Mohali district. The SEO and SMM Expert will plan, execute, and optimize SEO and social media marketing strategies to drive qualified traffic, improve search rankings, and enhance brand visibility. Daily responsibilities include conducting keyword research, performing on-page optimization, managing link-building campaigns, and running regular SEO audits.

The role also involves monitoring and analyzing web and social media analytics, creating performance reports, and recommending data-driven improvements. The selected candidate will collaborate with content, design, and development teams to align SEO and SMM initiatives with overall digital marketing goals, manage social media calendars, and engage with online communities across key platforms.

Qualifications
Strong SEO foundation, including hands-on experience with  Keyword Research  and  On-Page SEO  for websites and landing pages.
Proficiency in performing comprehensive  SEO Audits  and implementing technical and content-related recommendations.
Practical experience with  Link Building  strategies, including outreach, guest posting, and managing backlink profiles.
Ability to use  Web Analytics  tools (e.g., Google Analytics, Search Console) to track KPIs, measure campaign performance, and generate reports.
Proven experience in Social Media Marketing (SMM), including managing business profiles, content calendars, paid campaigns, and community engagement across platforms such as Facebook, Instagram, Linked In, and X.
Familiarity with common SEO and SMM tools (e.g., SEMrush, Ahrefs, Moz, Meta Business Suite, Linked In Campaign Manager) is highly desirable.
Strong written and verbal communication skills, with the ability to collaborate effectively with cross-functional teams.
Analytical mindset, attention to detail, and ability to prioritize tasks in a fast-paced environment.
Bachelor’s degree in Marketing, IT, Business, or a related field, or equivalent practical experience.
Prior experience in