Search Engine Optimization Executive

Location: Mohali

Company Description  Arific Business Solutions Pvt. Ltd. is a reputed offshore IT company delivering software development, web development, digital marketing, Salesforce, BPO, and KPO services to clients worldwide. The organization focuses on combining strong technical expertise with high-quality resources to achieve effective, results-driven solutions. With a global client base, Arific provides team members opportunities to collaborate with professionals from different countries and industries.

The company is committed to innovation and is steadily advancing toward becoming a leading provider of comprehensive IT solutions. Team members work in a dynamic environment that values professionalism, performance, and continuous growth.

Role Description  The Search Engine Optimization Executive is a full-time, on-site role based in the Mohali district. This role involves performing keyword research to identify high-value search opportunities, optimizing website content and structure for on-page SEO, and conducting regular SEO audits to improve site performance. The individual will manage and execute link-building strategies, monitor organic traffic and rankings, and prepare performance reports using analytics tools.

Day-to-day tasks include collaborating with content, design, and development teams, aligning SEO activities with broader digital marketing and social media efforts, and staying current with search engine algorithms and best practices to enhance visibility and reach.
Qualifications
Candidates should possess strong skills in Keyword Research and SEO Audits for data-driven optimization.
Candidates should possess practical experience in On-Page SEO, including meta tags, content optimization, site architecture, and technical checks.
Candidates should possess skills in Link Building and off-page SEO techniques to improve domain authority and search rankings.
Candidates should possess familiarity with Social Media Marketing to support integrated digital marketing campaigns.
Candidates should have experience with SEO tools (e.g., Google Analytics, Search Console, keyword research tools) and basic HTML/CSS understanding.
Candidates should demonstrate strong analytical skills, attention to detail, and the ability to interpret data and prepare clear reports.
Candidates should have effective written and verbal communication skills and the ability to collaborate with cross-functional teams on-site.
A bachelor’s degree in marketing, IT, communications, or a related field, or equivalent practical experience, is preferred.
Prior experience in SEO or digital marketing within IT or software services organizations will be an advantage.