Google Ads Specialist

Location: Ernākulam

Lascade is looking for a results-driven  Google Ads Specialist  to help scale customer acquisition across our portfolio of software products.

We’re building AI-powered tools, mobile applications, travel technology, subscription products, and digital services. We’re looking for someone who understands Google Ads beyond campaign management—someone who can build profitable acquisition strategies, optimize performance, and turn data into business growth.

If you’re passionate about paid search, campaign optimization, and delivering measurable results, we’d love to hear from you.

What You’ll Do

• Plan, launch, and optimize Google Ads campaigns across Search, Display, You Tube, Performance Max, Demand Gen, and App Campaigns.

• Conduct keyword research and identify high-intent acquisition opportunities.

• Build campaign structures focused on scalable growth and profitability.

• Continuously improve CTR, Quality Score, Conversion Rate, CPA, CAC, and ROAS.

• Create and optimize audience targeting, bidding strategies, and campaign segmentation.

• Perform A/B testing on ad copy, landing pages, bidding strategies, and campaign structures.

• Monitor campaign performance and prepare actionable reports with business insights.

• Work closely with Product, Design, Content, and Engineering teams to improve landing page performance and conversion rates.

• Ensure accurate conversion tracking using Google Analytics 4, Google Tag Manager, and Google Ads.

• Research new opportunities across different countries, products, and customer segments.

• Stay updated with Google Ads features, best practices, and industry trends.

What We’re Looking For

• 2–5 years of hands-on experience managing Google Ads campaigns.

• Strong understanding of Search, Performance Max, Display, You Tube, and App Campaigns.

• Experience managing advertising budgets with measurable business outcomes.

• Strong knowledge of keyword research, bidding strategies, audience targeting, and campaign optimization.

• Experience with Google Analytics 4, Google Tag Manager, and conversion tracking.

• Strong analytical and problem-solving skills.

• Ability to identify growth opportunities through campaign data.

• Excellent communication and reporting skills.

Nice to Have

• Google Ads Certification.

• Experience promoting SaaS products, mobile applications, or subscription businesses.

• Experience with Google Merchant Center.

• Knowledge of landing page optimization and Conversion Rate Optimization (CRO).

• Basic understanding of SEO and digital marketing.

• Experience using AI tools to improve campaign performance and reporting.

Why Join Lascade?

• Manage Google Ads for multiple global software products.

• Work with significant growth opportunities across international markets.

• High ownership with direct business impact.

• Collaborate with Product, Growth, Design, and Engineering teams.

• Freedom to test new ideas and experiment with campaign strategies.