Performance Marketer

Location: Imaliya

About Us TechXR Innovations is pioneering immersive spiritual experiences with  Durlabh Darshan , a VR platform offering virtual experiences of India's revered temples, and  Shubh Darshan , our range of AR Devotional Idols and Frames.
We are looking for a  data-driven Performance Marketer  who can help us scale customer acquisition and e-commerce sales across Meta and Google.

Role Overview As a Performance Marketer, you will be responsible for  executing, monitoring and optimizing paid marketing campaigns  across Meta and Google. You will work closely with the creative and marketing teams to improve ad performance, drive conversions and achieve strong ROAS.

Key Responsibilities  Plan, launch and manage  Meta and Google Ads  campaigns.
Monitor campaign performance and optimize  CPA, ROAS, CTR, CVR and other key metrics .
Manage and optimize campaigns based on budgets and performance targets.
Conduct  A/B testing  of audiences, creatives, ad copies and campaigns.
Analyze campaign data and identify opportunities for improvement.
Work closely with the  Creative Team  and provide feedback on ad creatives, hooks and messaging.
Coordinate with the content/design team to develop  performance-focused creatives .
Track the complete funnel from  ad click → website → conversion .
Prepare regular performance reports and share actionable insights.
Stay updated with changes in  Meta and Google Ads  platforms and performance marketing trends.
What We're Looking For   2–4 years of hands-on experience  in Performance Marketing / Digital Marketing.
Experience in  D2C, E-commerce, B2C or OTT  is preferred.
Strong hands-on experience with  Meta Ads and Google Ads .
Good understanding of  ROAS, CPA, CTR, CPC, CVR and funnel metrics .
Experience managing and optimizing paid campaigns independently.
Strong analytical and problem-solving skills.
Ability to work with creative teams and give  data-backed creative feedback .
Good understanding of  GA4 and campaign tracking/attribution .
Comfortable working in a  fast-paced, target-driven environment .