Lead Generation Executive

Location: Vasanthanagar

Job Description:

Lead Generation is responsible for developing and executing strategies to identify, attract, and nurture potential customers. This role ensures a steady pipeline of qualified leads for the sales team through multi-channel campaigns, data-driven insights, and close collaboration with marketing and sales.

Key Responsibilities:

Strategy Development:
Design and implement lead generation strategies across digital, social, email, and offline channels.
Market Research:
Analyze target markets, customer segments, and competitor activities to identify opportunities.
Campaign Management:
Plan, execute, and optimize lead generation campaigns to maximize ROI.
Lead

Qualification:

Establish processes for lead scoring and qualification to ensure quality leads are passed to sales.
CRM Management:
Maintain and update CRM systems (e.g., Salesforce, Hub Spot) for accurate lead tracking and reporting.

Collaboration:

Work closely with sales and marketing teams to align lead generation efforts with business objectives.
Performance Analysis:
Monitor KPIs, prepare reports, and recommend improvements for continuous growth.

Innovation: Stay updated on emerging trends, tools, and technologies to enhance lead generation effectiveness.
Educational Qualifications
BE+ MBA/ PGDM or MBA/ PGDM
Experience Level (If applicable)
Bachelor’s degree in Marketing, Business, or related field.
2+ years of experience in lead generation, demand generation, or digital marketing.
Strong knowledge of CRM systems and marketing automation tools.
Kannada and Tamil language is a must