Digital Product Lead – Apps & Kiosk

Position: Digital Product Lead – Apps & Kiosk (Relocation to UAE)
Location: Vasanthanagar

Job Purpose:

Own the end‑to‑end digital product vision, strategy, and roadmap for KFC Apps, Web, and Kiosks across 12 markets. Drive digital revenue growth and customer experience excellence across owned and non‑owned channels. Act as the single‑point owner for digital product performance, ensuring scale, consistency, and governance. Embed consumer‑led design and data‑driven decision‑making into all digital product initiatives.

Key Responsibilities:

Product Strategy & Delivery
Define and execute the digital product roadmap aligned to business and brand priorities
Ensure on‑time rollout and adoption of new digital assets across markets
Balance global standardization with local market needs
Revenue & Performance Ownership
Own digital revenue targets, conversion metrics, and growth KPIs
Improve conversion rate, average cheque, and user engagement across platforms
Optimize owned and non‑owned digital touchpoints to support overall sales strategy
Customer Experience & Optimization
Lead consumer‑led experience design, prototyping, and experimentation
Drive continuous optimization of apps, web, and kiosks through A/B testing
Ensure delivery of consistent, high‑quality digital experiences across markets
Data, Insights & Reporting
Deliver actionable digital insights to Marketing, Operations, and Business teams
Publish weekly performance reports vs targets to track revenue, traffic, and adoption
Use insights to improve campaign effectiveness, menu mix, promotions, and loyalty outcomes
Stakeholder & Vendor Management
Lead cross‑functional collaboration with Product, Tech, Design, Marketing, and Operations
Manage external vendors and technology partners to ensure quality and timely delivery

Education
B.Tech / MBA from Tier‑I institute

Experience
12–15 years in Digital Product Management / eCommerce
2–3 years in a Product Head / Product Lead role within Tier‑1 Food Tech or eCommerce
Direct ownership of USD 100M+ digital revenue streams
Experience managing multi‑country, multi‑currency, multi‑language platforms
Track record of delivering high‑rated (4.5★+) consumer digital applications

Tools Knowledge:
Product Analytics & BI
Google Analytics 4, Firebase Analytics
Mixpanel, Amplitude, or Adobe Analytics
Looker / Tableau / Power BI; comfort writing SQL on Snowflake / Big Query / Redshift
Experimentation & Personalization
Optimizely, VWO, Adobe Target
Server-side experimentation and feature flagging
Personalization / recommendation engines (Adobe Target, Sitecore)
App Performance & Attribution
Adjust, Apps Flyer, Branch
Crash & performance monitoring:
Firebase Crashlytics, Sentry, New Relic, Datadog RUM
Customer Engagement, CRM & Loyalty
Clever Tap, MoEngage, Braze
CDPs:
Treasure Data, Segment, mParticle
Voice of Customer & UX Research
Hotjar, Contentsquare, Full Story, or Log Rocket
App store and Play Store review mining

Core

Skills:

Product Leadership
Strong product mindset with sharp commercial orientation — thinks in revenue, margin, and unit economics, not just features
Ability to set a clear product vision and translate it into a quarterly roadmap with measurable bets
Ruthless prioritization using frameworks like RICE, ICE, or weighted scoring; comfort saying "no"
Proven ability to ship — move from insight to launch to iteration on tight timelines
Commercial & Business Acumen
P&L-aware; understands how digital decisions move topline, conversion, AOV, retention, and contribution margin
Comfortable building business cases, NPV / payback models, and investment trade-offs
Negotiation skills with vendors, agencies, and platform partners
Operating Excellence
Thrives in a fast-paced, high-accountability, matrixed environment (global + 12 markets)
Strong project management instincts — risk, dependency, and stakeholder mapping come naturally
Comfort operating across global standards and local market realities
Stakeholder & Vendor Management
Influences and aligns C-level, country GMs, marketing heads, and tech leadership without formal authority
Manages external partners on quality, SLAs, commercials, and roadmap commitments
Sets up clear governance — steering committees, RACI, escalation paths
Communication
Clear, structured verbal and written communication; can write a one-pager that a CEO will read and a PRD that engineering will build from
Strong storytelling with data — turns numbers into narratives that drive decisions
Presentation skills suitable for board, executive, and partner audiences
People & Culture
Builds and develops high-performing product teams; coaches PMs and analysts
Cultural sensitivity for multi-market, multi-language teams (MENA, GCC, and beyond)
Customer obsession — bias toward listening to users, store staff, and frontline operators