Data & MarTech Analyst

Location: Vasanthanagar

We're hiring for one of our clients—a purpose-driven organization working at the intersection of well-being, education, and transformational learning.
We are looking for a Data & Mar Tech Analyst who can turn data into insights, insights into action, and systems into smarter growth.
If you enjoy working across marketing analytics, BI, data integration, CRM, and automation, this could be an exciting opportunity to make a real impact.

What You'll Do
Analyse the lead-to-enrollment funnel across acquisition, GaCB, demos, CTWA, GSS and teacher conversion
Identify funnel drop-offs, lead quality issues, conversion gaps and opportunities
Analyse campaign, channel, geography, segment and cohort performance
Build and maintain Power Bl dashboards for marketing, funnel, GaCB, demos, GSS, teachers and revenue
Develop reliable data models, measures and KPI definitions and automate recurring reports
Build and maintain data connectors using APls, exports and other methods
Integrate data from Slixta, Meta, Google, GA4, AlSensy, Zoom, call-centre systems and other platforms
Use Python for data cleaning, transformation, analysis and automation
Support CRM configuration, lead routing, workflows, data structures and reporting
Improve lead allocation, deduplication, tracking and data quality
Support integrations between CRM, marketing platforms and other systems
Support data and measurement needs for new initiatives including new funnels, Al-assisted lead engagement, lead scoring, new channels and marketing automation
Answer business questions using data and translate findings into actionable recommendations

Must Have
3-6 years of relevant experience in analytics, Bl, growth analytics, marketing analytics, revenue operations or a similar role
Strong Power BI skills, including data modelling and DAX
Good working knowledge of Python, particularly pandas and data manipulation
Good SQL skills
Understanding of APIs, JSON and data integration
Strong Excel / Google Sheets skills
Understanding of marketing funnels, conversion metrics and attribution
Familiarity with CRM and marketing automation concepts

Good to Have

Experience with Meta Ads, Google Ads and GA4

Experience with CRM platforms such as Hubspot, Zoho or similar

Experience with Whats App / AlSensy or similar platforms

Experience with ETL / data pipelines or cloud databases

Experience with lead scoring, automation or Al-enabled marketing