Business Development Executive – HORECA & Key Accounts

Location: IBC Guwahati

Assamé Origin , a premium artisanal kombucha brand brewed in Assam, is looking for a dynamic and self-motivated  Business Development Executive – HORECA & Key Accounts  to help expand our presence across premium hospitality and retail.
This is a hands-on, field-based business development role for someone who enjoys meeting people, opening new accounts and building long-term business relationships.
The role will initially focus on  Guwahati and Assam , with opportunities to work across selected markets outside Assam as the brand expands.

Key Responsibilities  Identify and acquire new B2B accounts across:
5-star and premium hotels
Premium cafés and restaurants
Gourmet stores
Premium supermarkets and modern retail
Other relevant HORECA and institutional accounts
Build and maintain a strong pipeline of prospective accounts.
Connect with F&B Managers, Purchase Managers, General Managers, restaurant owners, founders and other key decision-makers.
Conduct product presentations, tastings and sampling sessions.
Present Assamé's brand story and product proposition confidently and professionally.
Negotiate commercial terms and coordinate vendor onboarding and listings.
Follow up consistently from first contact through listing, first purchase order and repeat orders.
Develop and maintain strong relationships with existing accounts.
Monitor product availability, visibility and placement at partner outlets.
Identify opportunities for menu listings, events, collaborations and brand activations.
Maintain structured records of leads, meetings, account status and sales progress.
Gather competitor and market intelligence.
Travel to new markets as the business expands.
Who We Are Looking For We are looking for someone who is:
Polished, confident and professional in appearance and communication.
Energetic, proactive and highly self-motivated.
Comfortable approaching senior hospitality professionals and business owners.
Strong at relationship building and follow-ups.
Comfortable with cold calls, prospecting and regular field visits.
Commercially aware and confident discussing pricing, margins and business terms.
Interested in premium food, beverages, hospitality and emerging consumer brands.
Capable of working independently while taking ownership of targets and account development.
Willing to travel extensively when required.

Preferred Experience  1–4 years of relevant experience  in any of the following is preferred:
HORECA sales
Hotel sales or business development
Premium food & beverage sales
FMCG sales
Institutional sales
Key Account Management
Hospitality/F&B operations
Gourmet or premium retail sales
Candidates with strong relevant internships or early-career experience with reputed FMCG, hospitality or beverage companies are also encouraged to apply.
Qualifications  Bachelor's degree in any discipline.
MBA, Marketing, Business Management, Hotel Management or Hospitality background preferred but not mandatory.
Strong communication skills in English and Hindi.
Assamese language proficiency is an advantage.
Basic proficiency in Excel/Google Sheets and sales reporting.
Familiarity with the Guwahati hospitality and premium retail market will be an advantage.
What Success Looks Like Your primary objective will be to  open, activate and develop premium B2B accounts for Assamé  from identifying the right establishment and securing the first meeting to product tasting, commercial closure, listing and repeat business.
This is an opportunity to work closely with the founders and play an important role in building the distribution network of a growing premium beverage brand from Assam.