Sales Manager - London, UK

Location: Vasanthanagar

We are hiring a Sales Manager based in London, to expand and develop  Food's international operations in the UK. Preferred candidate must be having strong experience working in this geography and must have good entrepreneur skills to run the business for  Food.

REPORTS TO
CEO

FUNCTION
Sales

EXPERIENCE
8-12 years

EDUCATION
Bachelor's in Business, Sales, Supply Chain, Food Technology, or related field

ABOUT
Founded in 2005,  Food is on a mission to make fresh, wholesome and preservative-free food accessible to consumers around the world. What began as a small entrepreneurial venture has evolved into a globally recognized fresh food company, serving millions of consumers through a portfolio of innovative, high-quality products.
Backed by leading investors and powered by a relentless focus on quality, innovation and consumer trust,  to redefine convenience food while staying true to its promise of freshness and authenticity.

KEY RESPONSIBILITIES
Business Development & Market Expansion :
Drive distribution, revenue growth, and market presence across the UK, with a primary focus on Indian ethnic retailers, standalone stores, and distributors handling frozen and chilled food categories, while exploring opportunities within mainstream retail.
Retail & Distributor Management :
Develop and strengthen relationships with Indian ethnic retailers and distributors across the UK. Leverage existing networks to secure listings, increase distribution depth, and improve market penetration.
Distribution Operations Management :
Oversee company-run direct distribution of chilled products, including van operations, loading, returns, collections, route efficiency, and overall operational performance.
Commercial Management :
Lead commercial discussions related to pricing, margins, rebates, trade terms, and contractual agreements in line with market dynamics and industry practices.
Market Intelligence & Strategy :
Monitor competitive activity and provide insights on category players, operating models, pricing trends, and go-to-market strategies to support business growth.
Cross-Functional Collaboration :
Work closely with the International Business team on demand forecasting, product launches, promotional activities, and execution plans.
Regulatory & Compliance Management :
Liaise with local authorities and regulatory bodies, representing  Food and ensuring compliance with all applicable documentation, legal, and regulatory requirements.
Stakeholder Representation :
Represent  Food at industry events, trade shows, customer meetings, and key business forums to strengthen brand presence and partnerships.
Team Leadership :
Lead, manage, and develop local team members to deliver business objectives and operational excellence.

PREFERRED QUALIFICATIONS
8-12 years  of experience in  business development, sales, distribution, or operations within the frozen and/or chilled food industry .
Strong network and established relationships with Indian ethnic retailers in the UK, particularly large-format and high-volume stores.
Hands-on experience managing frozen/chilled  distribution networks  serving Indian ethnic retail channels through distributor, van sales, or direct-store delivery models.
Strong understanding of the UK ethnic food market, including pricing structures, distributor and retailer margins, rebates, and commercial terms.
Proven ability to independently drive business growth, negotiate commercial agreements, and deliver results.
Experience managing distributor operations and van-based distribution networks for frozen and chilled products.
Knowledge of leading brands operating within Indian frozen and chilled food categories and their market approaches.
Existing relationships with mainstream UK retailers or category buying teams within frozen, chilled, or ethnic food categories would be advantageous.
Experience scaling emerging or challenger food brands in the UK market is  related field to be mentioned here.

ROLE RELATED INFORMATION

Location:

London, United Kingdom, with extensive travel across the UK.
Work Model:  Onsite; frequent travel required
International

Collaboration:

Regular interaction with teams across India, UAE, and other international markets.
Role Scope:  Combination of business development, commercial management, distribution operations, regulatory compliance, and team leadership responsibilities. Must be someone who understands fresh food business, with entrepreneurship background or mindset and a go getter to elevate our footprints in UK.

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