Regional Sales Manager

Role Overview

We are looking for a Regional Sales Manager who will join a strong sales team that values collaboration, communication and transparency. The Regional Sales Manager (RSM) will lead, coach, and develop a high‑performing field sales team of Account Executives (AEs) across Indianapolis and Lafayette, IN, and Dayton and Columbus OH. This leader is responsible for driving new business growth, accelerating sales performance, developing talent, and ensuring flawless execution in the pursuit of new commercial customers.

The ideal candidate is a strong operator, a hands‑on coach, and an inspiring leader with expertise in B2B sales excellence.

60-70% travel across designated territories. Indianapolis and Lafayette, IN, and Dayton and Columbus OH. (Branch visits, ride‑alongs, customer meetings, jobsite walkthroughs, and regional activities)

• Uncapped commission plans
• Education & certification reimbursement program
• Referral bonuses starting at $1,000 per referral
• Comprehensive medical plan options, including dental and vision
• 401(k) plan with company match
• Generous paid time off, paid holidays, and paid parental leave
• Management opportunities
• Company giveaways
• Opportunities for community service and charity involvement
• Work at a mission‑driven company focused on people
• Continued growth and expansion into new markets, products, and services

• Drive sales, gross margin, and profitability growth
• Responsible for area sales and profit plans to budget through successful leadership, organizational plans, customer service, and outstanding execution of all sales processes
• Know and manage the business by effectively using financial reports, assessing results, and developing specific actions directly related to business development and growth
• Assist with the integration of acquired businesses within region
• Know our top customers by interacting with them, observing purchasing habits, associate and customer experience
• Ensure that all associates are current and up to date with fire and life safety knowledge, use, and related product applications through a commitment to formalized training and development within prescribed timelines and standards
• Accountable to ensure that trends of underperformance are formally addressed, with clear and documented performance improvement plans

• Lead and develop a multi‑state team of Account Executives (AEs) focused on new business acquisition
• Conduct ongoing field ride‑alongs, coaching sessions, and performance evaluations
• Foster a positive, winning culture centered on accountability, teamwork, and continuous improvement
• Implement sales processes, tools, and best practices to maximize productivity, prospecting activity, and close rates

• Achieve and exceed monthly, quarterly, and annual new business booking targets
• Collaborate with Marketing to drive pipeline development, lead flow, and demand generation efforts
• Support AEs in prospecting, cold outreach, quoting new customers, and executing high‑impact presentations
• Ensure accurate and timely use of CRM (Hub Spot) for forecasting, reporting, and activity management

• Collaborate closely with Operations and Service teams to ensure smooth onboarding of new customers and alignment on customer expectations
• Participate in branch meetings, QBRs, operational reviews, and strategic planning sessions
• Strengthen relationships with AHJs, contractors, facility managers, and key industry partners to support new business opportunities

• Develop territory growth strategies based on new business potential, competitive landscape, and market segmentation
• Analyze performance trends and adjust plans proactively
• Support hiring, onboarding, and training of new AEs across the region

• 5+ years of B2B sales experience, preferably in fire protection, life safety, building services, industrial services, or related industries
• 2+ years of leadership experience managing a field sales team
• Proven track record of exceeding new business quotas and developing high‑performing reps
• Strong understanding of…