Business, Business Management, Sales Marketing
Listed on 2026-01-12
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Business
Business Management, Sales Marketing -
Marketing / Advertising / PR
Sales Marketing
Location: Indianapolis
Are you a VP, Growth?
Can you pitch business like nobody's business? Do you know the ins and outs of agencies? Could you rally a pitch team with all the conviction of a Scottish warrior? Can you find every CMO's M.O.? Do you keep a wishlist of dream brands you've always wanted to work with? Are you great with a follow‑up? Do you see every RFP as the beginning of a beautiful friendship?
Are you, in all seriousness, just really good at talking?
The VP, Growth will help lead Young & Laramore into its next chapter of expansion by identifying and converting the right kinds of opportunities: brands that value strategic thinking, creative excellence, and measurable impact.
Reporting directly to the CEO, the VP, Growth will be responsible for driving Y&L's new business and marketing strategy‑translating our creative and strategic reputation into business growth. This position will lead the entire growth ecosystem: prospecting, PR, and pipeline and pitch management, in collaboration with department heads across Account Management, Strategy, Creative and Media.
Responsibilities: LEAD Generation & Prospecting- Develop and execute an annual growth plan and proactive strategy to identify, qualify, and pursue new business opportunities.
- Maintain a dynamic pipeline of prospects and ensure consistent outreach and follow‑up.
- Oversee growth analytics‑forecasting, tracking conversion rates, and optimization.
- Work closely with agency leadership to help define Y&L's positioning in market.
- Manage PR consultant to elevate Y&L's brand presence through thought leadership, PR, content, and events.
- Oversee relationships with search consultants and manage RFP responses.
- Shape pitch narratives and ensure chemistry with prospective clients.
- Serve as a lead presenter and relationship builder in pitch meetings.
- Partner with department leaders to shape proposals and pitch strategies.
- Coach pitch teams, even when not participating in final pitch meetings.
- Partner with Account Services, Creative, and PR teams to align business development efforts with agency capabilities and client needs.
- Track and report on new business activities.
- Collaborate with the CEO on budgeting and resource allocation for business development.
Skills & Experience:
- Proven success in business development within advertising, marketing, or digital media.
- A proven track record of developing new business pipelines and winning significant accounts.
- Strong understanding of agency operations and client acquisition strategies.
- Strategic thinker with an instinct for brand storytelling and creative excellence.
- Skilled communicator‑credible with CMOs and persuasive presenter.
- Experience leading senior teams and collaborating across departments.
- Familiarity with CRM tools.
This role is based in Indianapolis, IN.
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