Lead Creative Strategist- Google & YouTube

👋 What's The Company Like?

LDX Digital is a cutting‑edge digital marketing agency specializing in performance‑driven advertising. We partner with eCommerce brands to create engaging and impactful ad campaigns that deliver exceptional results.

Our team is fully remote and globally diverse, united by a shared passion for creativity and innovation.

We're looking for a Creative Strategist who can turn insight into impact – the kind of mind that connects storytelling, psychology, and performance into scroll‑stopping campaigns.

They don’t just make things “look good”; they make things work. They lead a team of creatives with vision, hold them to a high bar, and aren’t afraid to say when something isn’t cutting it.

Your mission is to drive performance marketing outcomes through innovative, insights‑driven advertising strategies across Google platforms, including You Tube, Search, Display, and beyond. Our focus is on performance, ensuring clients hit their KPIs consistently with the best in‑house creative and design strategy.

• Competitive & Landscape Analysis
• Creative Performance Analysis
• Strategic Creative Direction
• Writing & Developing Creative Briefs
• Team Leadership & Quality Control
• Performance & Iterations
• Creative Project Management
• Market Research & Trend Analysis
• Proactively monitor digital platforms such as You Tube, Instagram, and Tik Tok to identify emerging creative trends and behavioral shifts
• Leverage tools like Google Trends, Think with Google, and You Tube Analytics to forecast content opportunities
• Translate cultural and platform‑specific trends into creative strategies that spark audience engagement and brand affinity
• Conduct in‑depth analysis of competitor campaigns using tools such as Ads Transparency Center, foreplay, motion, Meta Ads Manager and third‑party benchmarks
• Partner with Product and Growth teams to align messaging and creative execution with market gaps and opportunities
• Analyze live ad campaigns to determine creative effectiveness, identifying what drives performance across demographics and platforms
• Use proprietary and third‑party software (e.g., Ads Data Hub, GA4, Looker Studio) to dissect engagement metrics and recommend creative pivots
• Champion a test‑and‑learn culture by hypothesizing, testing, and iterating on creative approaches based on performance data
• Develop and oversee creative strategies that drive measurable performance across funnels, paid social, and brand campaigns
• Translate audience data, market trends, and product insights into high‑performing ad concepts, scripts, and visuals
• Author clear, data‑informed creative briefs that align with business goals, campaign objectives, and audience insights
• Briefs will include strategic context, creative direction, tone of voice, copy guidance, visual references, and brand guardrails
• Collaborate with internal designers, copywriters and videographers to bring ideas to life, ensuring alignment with our campaign KPIs
• Manage, mentor, and inspire designers, editors, and copywriters, maintaining creative consistency and excellence across all output
• Review creative assets with a critical eye; give direct, actionable feedback that elevates the work and aligns it with business goals
• Collaborate with the Head of Funnels to identify winning angles, hooks, and content types
• Analyze creative performance metrics and continuously optimize messaging, visuals, and formats to maximize results
• Oversee multiple concurrent creative projects, from ideation through execution and performance review
• Collaborate cross‑functionally with marketing, product, brand, and legal teams to ensure timely and accurate delivery
• Utilize tools such as Clickup, Sheets, and Google Workspace to manage workflows, timelines, and communication

• 5+ years in a creative strategy, performance creative, or advertising leadership role
• Demonstrated success producing high‑performing creative for paid media funnels
• Experience optimising campaigns for Google & You Tube
• Strong leadership and team management experience – able to push for excellence while maintaining momentum
• Deep understanding of direct‑response principles,…