Editorial & Digital Content Lead
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Creative Arts/Media
Job Description & How to Apply Below
Editorial and Digital Content Lead
REPORTS TO:Editorial Director
LOCATION:Indianapolis, IN
FLSA STATUS:Exempt
EMPLOYMENT TYPE:Full-Time
ABOUT USAt Penske Entertainment
, we don’t just host world-class events—we create unforgettable moments. Our team fuels four iconic motorsports brands:
- INDYCAR - The Indianapolis-based governing body for North America's premier open-wheel auto racing series, the NTT INDYCAR SERIES, and its developmental series, INDY NXT by Firestone.
- Indianapolis Motor Speedway (IMS) – home of the world’s largest spectator sporting facility and annually hosts the world’s most prestigious auto race: the Indianapolis 500 presented by Gainbridge.
- IMS Productions - A multifaceted broadcast and multimedia division that helps bring INDYCAR and IMS events to life for global audiences.
- Motorsports Events Management (MEM) – Promotes major events featuring premier motorsports series throughout the United States.
Whether on the track, behind the scenes, or on the screen, our people are at the heart of everything we do. If you’re ready for a career where excitement, purpose, and impact collide—we want to meet you.
WHAT YOU’LL DOThe Editorial and Digital Content Lead helps shape the written voice of INDYCAR and Indianapolis Motor Speedway across digital platforms and communications. From compelling feature stories and race coverage to press releases and marketing copy, you’ll create and edit content that informs, engages and connects with fans and media.
Reporting to the Editorial Director, you’ll collaborate closely with Marketing and Communications teams to plan coverage, maintain editorial standards and deliver accurate, engaging content in a fast-paced, deadline-driven environment.
YOUR RESPONSIBILITIES- Writes feature stories, race reports, press releases, media advisories, marketing copy, executive copy, media guides, event program copy and other copy for media distribution, , , and the INDYCAR App powered by NTT DATA.
- Covers most, if not all, NTT INDYCAR SERIES and INDY NXT by Firestone races either on-site or remotely. Covers all major event weekends at IMS.
- Posts to INDYCAR and IMS websites through content management system (CMS).
- Sends press releases and advisories to media email lists through CMS.
- Writes, edits event programs for Indianapolis 500 and Brickyard Weekend in collaboration with Creative Services department of Penske Entertainment Corp.
- Works with Director of Editorial and Senior Manager of Editorial to devise weekly editorial schedules, event editorial strategy.
- Reviews and updates editorial style guides.
- Provides support for social media team to ensure brand standards and style guide are consistently implemented.
- Participates in key planning meetings and sessions at INDYCAR and IMS.
We’re looking for someone who’s ready to bring great effort every day and is committed to growing with us.
Required Experience &Skills:
- At least five years’ professional communications or journalism experience or extremely relevant and equivalent experience.
- Professional writing and editing experience in a deadline journalism environment, preferably a daily publication or website.
- Demonstrated ability to write and edit world-class written content.
- Detailed knowledge of AP Style and the AP Stylebook.
- Ability to select, crop and post compelling images to accompany stories with tools such as Adobe Photoshop.
- Experience with Adobe Photoshop, Adobe Marketo and Sitecore CMS is a plus.
- Experience in the sports industry or sports journalism, with knowledge of the racing industry and INDYCAR/IMS a plus.
- High integrity, confidentiality and a strong work ethic; strong desire to succeed, eagerness to learn, professionalism and passion for communications and sports industry.
- Innovative…
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