IT Application Manager; CRM and Marketing Automation

Overview

At Batesville, you will be a part of a dynamic team committed to excellence and innovation. A recognized leader in the death care industry in North America, we are committed to our mission of helping families honor the lives of those they love®. We are currently seeking an IT Application Manager to join our team in Batesville, IN
.

On-Site:
Remote role with occasional on-site visits 1–3 days per month or as needed based on business requirements.

As an IT Application Manager
, you will be responsible for leading the administration, optimization, and integration of our CRM and marketing automation platforms. This role will be pivotal in driving customer engagement, sales enablement, and marketing performance through data-driven automation and CRM excellence.

• Batesville is a family. You will be part of a family of highly committed associates who are passionate about our company, committed to our customers and excited about our future.
• The expected base salary range for this role is $120,000 to $150,000 per year. Actual compensation within this range will be based on a variety of factors, including but not limited to qualifications, skills, experience, and location.
• In addition to base salary, this position may be eligible for performance-based bonuses or other forms of incentive compensation.
• IMMEDIATE ELIGIBILITY – Comprehensive medical, dental and vision insurance, as well as prescription coverage, short-term disability, Employee Assistance Program (EAP), and more.
• Generous 401K Matching Program
• Paid time off
• Opportunities for development and advancement

Enterprise System Management

• Evaluate current state of CRM & Marketing Automation Platform (MAP) for business need and make recommendations on enhancement and/or migration strategy
• Administer and maintain CRM and Marketing Automation Platform environments
• Serve as the primary point of contact for CRM and marketing automation support, ensuring system integrity, data quality, and user access controls
• Monitor platform performance and implement enhancements
• Monitor CRM usage and performance, recommending enhancements and best practices

Integration & Data Management

• Design, develop, and maintain integrations between Batesville CRM, MAP, and other business systems (e.g., ERP, analytics platforms)
• Ensure accurate data flow and synchronization across platforms
• Support excellence of delivery and data governance by ensuring adequate QA & alerting processes are implemented

Sales and Marketing Enablement

• Develop and maintain technology systems that help enable Batesville’s sales and marketing teams.
• Design, develop and manage automated workflows that enable marketing performance.
• Partner and collaborate with sales, marketing, and technology leadership to align technology solutions with business strategies
• Customize CRM and make recommendations on enhancements to support evolving business needs and sales processes

Reporting, Insights & Training

• Develop dashboards and reports to track KPIs, campaign performance, and customer lifecycle metrics
• Provide actionable insights to marketing, sales, and executive teams
• Support automated workflows with our data engineering team to ensure reliability and accessibility of data and insights
• Create, organize, and maintain user training that supports the sales organization’s standard work processes
• Other duties as assigned

• Bachelor’s degree (B.S./B.A.) or equivalent from a college or university in a technical field such as Information Systems, Computer Science, or other related field of study
• Minimum of seven years related experience and/or training; or equivalent combination of education and experience
• Advanced knowledge of CRM system design, implementation, support, administration and associated application integrations for at least one enterprise level CRM & Marketing Automation platform (Oracle Sales Cloud, Hub Spot, Salesforce, etc.)
• Experience in Development of Custom applications, Workflows, and Validation rules, and ability to work independently to resolve Technical CRM Issues
• Experience using project management toolsets such as Jira and…