Manager - Social Media Strategist – CMH; Cardiometabolic Health
Listed on 2026-01-01
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IT/Tech
Social Media Marketing, Digital Marketing
Location: Indianapolis
Manager - Social Media Strategist – CMH (Cardiometabolic Health)
Join to apply for the Manager - Social Media Strategist – CMH (Cardiometabolic Health) role at Eli Lilly and Company
At Lilly, we unite caring with discovery to make life better for people around the world. We are a global healthcare leader headquartered in Indianapolis, Indiana. Our 39,000 employees around the world work to discover and bring life-changing medicines to those who need them, improve the understanding and management of disease, and give back to our communities through philanthropy and volunteerism.
We give our best effort to our work, and we put people first. We’re looking for people who are determined to make life better for people around the world.
At Lilly, we unite caring with discovery to make life better for people around the world. We are a global healthcare leader headquartered in Indianapolis, Indiana. Our 39,000 employees around the world work to discover and bring life-changing medicines to those who need them, improve the understanding and management of disease, and give back to our communities through philanthropy and volunteerism.
We give our best effort to our work, and we put people first. We’re looking for people who are determined to make life better for people around the world.
The Global Social Media Center of Excellence (COE) sits within the Digital Engagement organization, which is delivering breakthrough digital and creative solutions that accelerate launches, improve patient outcomes, and drive business growth. The Global Social Media team plays a pivotal role in shaping how we connect with patients, caregivers, and healthcare professionals across the digital landscape.
Our mission is to be a best-in-any-class global capability that authentically connects with customers, both HCP (Healthcare Professionals) and Consumers, and uses data backed insights to inform platform and content strategy and fosters a culture of continuous innovation and knowledge-sharing across the digital ecosystem.
We are seeking an innovative social media expert to accelerate the expansion of our award-winning Global Social Media Center of Excellence. This role will cover HCP and Consumer audiences and work across the CMH business unit– spanning a mix of established brands with new indications– medical affairs, and paid media teams to craft and enable tailored social media strategies supporting customers’ needs for key business priorities across Lilly USA.
Key Responsibilities- Self-Starter:
While the social media platforms are always changing, this individual will need to be up to date with social media trends, new platforms, and ways of working with the social networks. - Able to understand market trends associated with current prioritized platforms (Facebook, Instagram, You Tube, Tik Tok, X, Snapchat, Reddit).
- Ability to navigate a highly matrixed organization:
Help develop organic and paid social media strategies collaborating with internal social, website, search, creative and media partners to drive business results. Able to understand the different audiences and opportunities that an organic community presents compared to paid social. - Integrate into the Brand team(s) to understand their strategy, goals and objectives to assist in making recommendations based on social experience. Serve as a trusted partner as they move content through Lilly’s internal content review processes.
- Collaboration:
The Strategist will engage in close collaboration with community managers, social listeners, and fellow strategists within the team. The social listeners can assist with integrating the overarching brand strategy, consumer insights and data-driven needs of target patient. Community managers can share real time information on consumer’s behavior on social media. Able to partner with internal IT teams and agencies to implement processes for launching already-approved capabilities. - Assist the Social Strategy and Capabilities team with the creation of a comprehensive social media strategy playbook, leveraging social expertise to enhance our brand's presence across all platforms. Stay ahead of emerging trends and provide…
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