Digital Marketing - Email Marketing Manager

Digital Marketing - Email Marketing Manager

Indianapolis, IN, USA

Posted Monday, December 1, 2025 at 6:00 AM

Position: Digital Marketing Manager

Locati
on: Indianapolis Indiana

Minimum Starting Pay: $65-85k DOE base salary

THE MOST TRUSTED NAME IN CELEBRATING STUDENT MILESTONES – HERFF JONES

Herff Jones is the leading provider of graduation and educational products and services designed to inspire achievement and create memorable experiences for students. Herff Jones' products include class rings and jewelry, caps and gowns, frames, announcements, and Greek accessories as well as motivation and recognition programs. Since 1920, our team has worked alongside students, faculty, and staff on campuses nationwide to help build a stronger community and celebrate student milestones.

Our continued success relies on hiring extraordinary talent, with a passion for making a difference and eagerness to roll up the sleeves, to help us write the story of our next 100 years.

Position Overview
Herff Jones is seeking a detail-oriented and data-savvy Digital Marketing Manager with 5+ years of experience to support our digital marketing efforts. This role is ideal for someone who is hands‑on with email marketing platforms, knows how to interpret performance data, and can translate insights into clear recommendations for leadership. The Digital Marketing Manager will execute day‑to‑day email operations, maintain best practices, and help drive stronger audience engagement and revenue results.

Key Responsibilities

• Manage end‑to‑end email campaign execution, including audience segmentation, content setup, QA, scheduling, and deployment.
• Maintain and optimize automated email workflows, nurture journeys, and triggered campaigns.
• Monitor campaign performance and platform analytics, identifying trends, anomalies, and opportunities for growth.
• Produce regular reporting dashboards and present findings, insights, and recommendations to leadership in a clear, concise manner.
• Collaborate with internal stakeholders (marketing, sales, customer service, product, etc.) to support business goals through targeted email communications.
• Ensure all emails follow brand guidelines, accessibility standards, and deliverability best practices.
• Manage and maintain email lists, including hygiene, preference centers, and compliance with CAN‑SPAM and other email regulations.
• Support A/B and multivariate testing strategies to drive improvement in open rates, click‑throughs, conversions, and customer retention.

Qualifications

• 5+ years of hands‑on experience managing email marketing campaigns in platforms such as Salesforce Marketing Cloud, Hub Spot, Acquia, or similar.
• Strong understanding of email metrics (open rate, CTR, CTOR, conversion rate, deliverability, etc.) and the ability to translate data into actionable insights.
• Strong understanding of attribution models and how different channels influence customer journeys and conversions.
• Proven ability to identify and communicate performance trends to senior leadership.
• Comfortable working with large datasets and exporting, cleaning, or manipulating data for reporting purposes.
• Experience creating reporting dashboards using platforms such as Google Analytics, Tap Clicks, or similar tools.
• Experience with audience segmentation, list management, and automated customer journeys.
• Solid knowledge of email best practices, CAN‑SPAM compliance, and deliverability.
• Comfortable collaborating across teams and managing multiple projects simultaneously.
• Strong attention to detail, proofreading skills, and commitment to quality assurance.
• Basic understanding of HTML for email is a plus.
• Experience with A/B testing and optimization strategies preferred.
• Partner effectively with internal teams, fostering open communication and a collaborative approach to campaign planning and execution.
• Analytical mindset with strong problem‑solving skills.
• Clear and confident communicator.
• Organized with excellent time‑management.
• Detail‑oriented and process‑driven.
• Proactive, curious, and eager to improve performance over time.

JOIN THE BEST TEAM ON CELEBRATING STUDENT MILESTONES

About Herff Jones:

Indianapolis‑based Herff Jones is the…