Associate-Sr. Associate-Manager - Website Measurement and Tagging Lead

At Lilly, we unite caring with discovery to make life better for people around the world. We are a global healthcare leader headquartered in Indianapolis, Indiana. Our employees around the world work to discover and bring life‑changing medicines to those who need them, improve the understanding and management of disease, and give back to our communities through philanthropy and volunteerism. We give our best effort to our work, and we put people first.

We’re looking for people who are determined to make life better for people around the world.

The Website Measurement and Tagging Lead will play a pivotal role in Lilly’s mission to deliver best‑in‑class web experiences that drive business growth.

In this role, you’ll be responsible for the web measurement strategy and lead the execution of tagging frameworks, empowering teams with data‑driven insights that guide optimization and elevate brand site performance.

You’ll partner with product teams, marketers, cross‑functional leaders, and senior partners to assess site insights, uncover opportunities, and recommend improvements backed by actionable data. This is a high‑impact position for someone who flourishes with turning complexity into clarity and shaping digital experiences that deliver measurable results.

• Lead weekly reviews of website and campaign performance using analytics tools, maintaining benchmarks, identifying trends, and developing integrated data strategies to report on key performance indicators and inform business decisions.

• Collaborate with product and capabilities teams to translate measurement insights into actionable improvements, align strategies with business goals, and empower decision‑making through effective collaborator management.

• Build and present clear, compelling dashboards and reports for stakeholders, leading partners through measurement strategy processes and developing reporting requirements that distinguish website KPIs from broader business goals.

• Champion ongoing measurement and rapid testing (A/B, multivariate) across digital touchpoints, proactively bringing to bear data sources and creating measurement plans to track progress toward brand and business objectives.

• Develop and maintain strategic tagging frameworks to track goals and user interactions, ensuring compliance with privacy laws and supporting website launches through accurate measurement implementations.

• Provide training, documentation, and expert consultation to cross‑functional partners on measurement protocols and analytics processes.

• Bachelors Degree
• 5+ years of experience in website tagging and digital analytics, with expertise in tools such as Adobe Analytics, Customer Journey Analytics, Adobe Data Collection, Medallia, etc.
• Qualified applicants must be authorized to work in the United States on a full‑time basis. Lilly will not provide support for or sponsor work authorization and/or visas for this role.

• Knowledge of digital marketing, including knowledge of digital advertising platforms (e.g. Meta, Tik Tok, Reddit, Linked In, Google AdWords, Google Search Console, Double Click Campaign Manager, Double Click Search, etc.), and digital analytics platforms.
• Google Analytics Certification
• Able to learn new systems and techniques quickly and effectively
• Communicate complex ideas in a clear and concise manner to non‑technical cross‑functional partners, while also communicating technical needs to developers effectively
• Proven ability to navigate ambiguity
• Self‑starter mentality with drive to complete projects with limited direction, if required
• Able to influence, collaborate and work effectively on a team
• Proficient written and oral communication skills
• Experience working inside a regulated environment
• Capable of influencing without authority from peer level to VP level
• Demonstrated Emotional Intelligence
• Digital marketing experience with general knowledge…