Data Analyst

Tailwind, a division of Audacious Studios, is looking for a Data Analyst
to join our team of performance marketers. The Data Analyst works as a bridge between the Business Intelligence and the social media and influencer teams. They focus on analysis that drives results and help collect, structure, store and visualize data in a way that speaks to people. Going beyond reporting, they thrive on exploring new technologies, educating their peers, and preparing for the AI driven transformation that is facing the marketing ecosystem through the cultivation of deep industry knowledge and technical insight.

The Data Analyst transforms data into insights that drive business value. This position blends hard skills like programming, data modeling and statistics with soft skills like communication, analytical thinking and problem-solving.

Through use of data analytics, data visualization and data modeling techniques and technologies, the Data Analyst will identify trends that can help other departments, managers and executives make business decisions to modernize and improve processes in the organization as well as help us tell stories through the results of our many social and influencer marketing campaigns.

The Data Analyst role is increasingly important as our company moves to capitalize on the volumes of social media data we collect. The Data Analyst role will be responsible for discovering trends across our influencer and social marketing campaigns and identify where improvements can be made to save the client money or increase profits. This will be done by mining complex data using BI software and tools, comparing data to competitors and industry trends and creating visualizations that communicate findings to others in our company or the clients.

Job responsibilities include:

• Review and validate influencer marketing and social media data as it’s collected.
• Oversee the deployment of data to the data warehouse.
• Develop policies and procedures for the collection and analysis of data.
• Create or discover new data procurement and processing programs.
• Work with IT representatives to deploy software and hardware upgrades that make it possible to leverage big data use cases.
• Monitor analytics and metrics results.
• Implement new data analysis methodologies.
• Review client files to ensure integrity of data collection and utilization.
• Perform data profiling to identify and understand anomalies.
• Create and present reports on data trends as requested.
• Further establish benchmarks for industry and client programs.
• Live into the values of Tailwind

• Adaptability – Adapts to changes in the work environment; manages competing demands; changes approach or method to best fit the situation; able to deal with frequent change, delays, or unexpected events.
• Analytical – Uses data and logic to form conclusions and make decisions that improve outcomes positively in alignment with campaign goals
• Attendance/Punctuality – Ensures work responsibilities are covered when absent; arrives at meetings and appointments on time.
• Dependability – Follows instructions and responds to management direction; takes responsibility for own actions; keeps commitments; commits to long hours of work when necessary to reach goals; completes tasks on time or notifies appropriate people with an alternate plan.
• Ethics – Treats people with respect; keeps commitments; inspires the trust of others; works with integrity and ethically; upholds organizational values.
• Judgment – Displays willingness to make decisions; exhibits sound and accurate judgment; supports and explains reasoning for decisions; includes appropriate people in decision-making process; makes timely decisions.
• Motivation – Sets and achieves challenging goals; demonstrates persistence and overcomes obstacles; measures self against standard of excellence; takes calculated risks to accomplish goals.
• Oral Communication – Speaks clearly and persuasively in positive or negative situations; listens and gets clarification; responds well to questions; demonstrates group presentation skills; participates in meetings both internally and externally to clients.
• Organizational Support –…