Digital Marketing & PPC Specialist
Listed on 2026-10-15
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IT/Tech
Digital Marketing, SEO, Data Analyst
Role Type:Digital Marketing & PPC Specialist. This is a technical, performance-driven role, not a creative or social media management position.
Core Focus:Build, manage, and scale paid Google Ads (Search, Local Services Ads, Performance Max) and Meta Ads to generate qualified real estate leads.
Tracking & Analytics:Set up and maintain Google Tag Manager (GTM), GA4, Meta Pixels, and custom conversion tracking to ensure accurate attribution.
CRM & Automation:Connect lead forms to our CRM using Zapier or APIs for instant lead routing and auto-responders.
Conversion Optimization:Build and A/B test high-converting landing pages and lead generation forms.
Data & Reporting:Create automated dashboards (e.g., Looker Studio) to track cost per lead (CPL), return on ad spend (ROAS), and other conversion metrics.
Key Experience
Required:
3-5+ years of experience in technical paid media management, direct-response advertising, and advanced data analytics.
Application Requirement:Candidates must provide examples of past PPC campaigns they personally built, scaled, and optimized, including proven ROI metrics.
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