Senior Director, Generative & Answer Engine Optimization; GEO​/AEO

At Lilly, the work is demanding because patients are waiting. We unite caring with discovery to help make life better for people around the world, knowing that every decision, every detail, and every day matters. Headquartered in Indianapolis, Indiana, our over 50,000 employees around the globe take on complex challenges to discover and deliver life-changing medicines, strengthen how health is understood and managed, and support the communities we serve.

This is hard, urgent, selfless work—but it’s work worth doing. If you’re driven by purpose and ready to bring your best to work that truly matters for patients, we invite you to join us.

Build the function that determines how the enterprise is represented across AI-driven search.

Generative AI platforms — ChatGPT, Gemini, Claude, Google AI Overviews — are becoming a primary channel through which patients, caregivers, and healthcare professionals find information. Most companies, including most competitors in this space, do not yet have a defined strategy for how their brands are surfaced, cited, or recommended inside these tools. This role builds that capability from the ground up.

This is a newly created role inheriting an existing team of GEO practitioners. The mandate is to define the strategy, evolve the operating model, and scale the team and tools for one of the largest and most complex organizations in the industry. This role sets the standard for an emerging discipline, building on an established team rather than starting from zero.

• Enterprise strategy and execution for AI/LLM visibility across commercial, medical, and communications functions, in the US and international markets
• The measurement layer — evaluating and selecting the tools and platforms that track AI-surface performance, and building the dashboards that report performance to the business
• Hiring, budget, and vendor decisions for the function
• Cross-functional alignment across Search Capabilities, Medical Affairs Strategy, Evidence Intelligence, and Site teams — driving one unified enterprise approach rather than fragmented efforts
• The team is built, not inherited. This role carries explicit mandate and budget to hire and develop a group of GEO practitioners as the function scales.

Strategy & Enterprise Leadership

Define and lead the enterprise GEO/AI-visibility strategy. Set the operating model and governance for how this work is prioritized and resourced. Translate a broader search vision into a concrete roadmap. Track a fast-moving landscape and resolve implications for the business, in partnership with brand, medical, and communications leadership.

AI Visibility Insights & Measurement

Build and evolve the dashboards and reporting that give teams a real-time view of AI-surface performance. Set technical content standards that improve how content is surfaced and cited. Audit gated content to confirm high-value material is accessible to AI engines. Run pilots and scaled rollouts across international markets.

Cross-Functional Partnership & Vendor Management

Align with peer leads across Commercial, Medical, and International teams on a unified strategy. Partner with Technology and Site teams on structured data, schema markup, and site architecture that support AI crawlability. Own vendor relationships and tool evaluation in the AI-visibility space — platforms such as Semrush, Bluefish AI, Profound, or Athena. Represent this work in cross-functional AI strategy forums.

Team Leadership

Build a team of GEO practitioners. Set goals, provide direction, and establish clear development paths as the field matures.

• Bachelors degree
• 7+ years leading search or digital marketing.
• Hands-on experience building AI/LLM visibility, GEO, or AEO…