Marketing Communications Manager Indianapolis, Indiana, US - Marketing Communications

Position: Marketing Communications Manager Indianapolis, Indiana, United States US - Marketing Communications
Location: Indianapolis
## Marketing Communications Manager Indianapolis, Indiana, United States

Job Location Indianapolis, Indiana, United States Corteva Agriscience is seeking a
** Marketing Communications Manager
** who will lead, create, deliver and evaluate all initiatives related to marketing communications for crop protection businesses and programs in the U.S.  They will work closely with Portfolio Marketing Leaders, Strategic Marketing Managers, Field Marketing Managers, Market Development Specialists, Communication Specialists, Project Managers, Corteva Integrated Team and advertising agency partners to develop and implement strategy and tactical execution of timely and effective communications directed to end users such as farmers, channel partners, field sales teams and more.

The Marketing Communications Manager will lead the marketing communications strategies leading up to the launch of new products and follow the commercialization and market growth of products/product brands.

** Duties/Responsibilities include, but are not limited to:
**** Market Planning and Strategic Development
** Lead communications strategy formation and planning processes for the development, organization, implementation and evaluation of marketing communications, digital plans and media advertising as it relates to promotional initiatives and materials development. Provide oversight and collaborate with marketing stakeholders and the agency and digital team in the development and implementation of creative marketing communications plans and activities, with the input of Portfolio Marketing Leaders and Strategic Marketing Managers.  

Ensure, in conjunction with the digital team and advertising agency, complete marketing communications plans are developed and implemented in a timely manner.  Ensure that written and verbal communications follow legal guidelines, third party agreement requirements, company advertising standards, marketing philosophies and product marketing guidelines.
** Advertising & Media Utilization
*** Provide overall management of marketing messages by overseeing the development of effective messaging and creative elements by the advertising agency and digital team.
* Determine which concepts should be advanced for review, based upon strategic understanding of objectives and opportunities.
* Lead the development of a multi-channel, fully integrated marketing communications plans inclusive of traditional media, digital communications, sales support materials, social and more with agency partners and digital communications.
* Evaluate and utilize all channels and media to deliver messages most effectively and efficiently depending on prioritized target audiences.
** Leverage Communications Across All Disciplines
** Paid Media Advertising:
Provide oversight of paid media plans including traditional media of radio, TV and print advertising.  Work with the agency to evaluate maximization of reach via media vehicles while achieving efficiency of spend.  E-Business Communications:
Leverage e-platforms and digital interactivity to deliver communications supporting the assigned product responsibilities. Includes, but not limited to internal websites, email, ag-related/business web sites, search engines, etc.  Public Relations:
Recognize and maximize the opportunity public relations offers to augment paid media advertising and other marketing communications disciplines in a very cost-efficient manner; seek and capitalize on opportunities to leverage integrated PR and paid advertising combinations. Publications/Literature:
Oversee the development of sales support collateral materials and other customer-facing elements that are utilized at the field-sales level. Maintain and deliver consistent messaging and creative look supporting assigned product responsibilities.  Trade shows and Events:  Oversee the development of objectives, strategy, sponsor ships, and creative presence of business related trade shows and events for customer and internal facing events.

** Budget and Resource Management
** Oversee an annual marketing communications budget and be able to manage internal and external resources (people and dollars) to efficiently…