Sr. Director - US Consumer Creative & Advertising - Orfoglipron WM​/NILEX

At Lilly, we unite caring with discovery to make life better for people around the world. We are a global healthcare leader headquartered in Indianapolis, Indiana. Our employees around the world work to discover and bring life-changing medicines to those who need them, improve the understanding and management of disease, and give back to our communities through philanthropy and volunteerism. We give our best effort to our work, and we put people first.

We’re looking for people who are determined to make life better for people around the world.

We are excited to announce an opportunity to join the Central Marketing Team - Consumer dedicated to elevating U.S. consumer advertising campaign creative excellence for Lilly medicine brands. With a mission to encourage and empower people to take charge of their health, our goal is to deliver best-in-any-class award-winning innovation and distinction in advertising and creative, ensuring that our campaigns not only resonate with audiences but also drive meaningful change in the world of healthcare.

Ideal candidates will have a passion for building great creative work and advocating on behalf of consumers’ deepest inner human truths to help them feel seen and make the world take note.

This U.S. Consumer Creative & Advertising Senior Director is charged with delivering creative excellence for one of Eli Lilly’s future obesity management medications by crafting novel, human-centric consumer campaigns that reinforce consumer trust in Lilly and the value of its medicines. The role leads, develops, plans, and drives personalized PESO channel-integrated U.S. Consumer Branded Creative Campaigns and assets similar to CPG-like campaigns that help deliver against priority Therapeutic Area consumer business objectives and fit within a cohesive campaign strategy relative to co-existing Lilly Masterbrand and Disease State Education initiatives.

The ideal candidate will be a creative leader with shown team management experience, able to inspire, coach, and develop high-performing consumer marketing talent.

This position may operate in agile teams, with alignment to specific brands, therapeutic areas or capabilities teams, adjusting based on business needs.

• Partner with Therapeutic Areas (TAs) through the briefing process to ensure comprehensive understanding of target patients, insights, strategic imperatives, competitive landscape, and KPIs.
• Lead agency development process of creative platforms/campaigns/programs and campaign expressions, inclusive of Big Idea, Festival of Ideas (FOIs) and PESOfest buildouts, that deliver on the TA creative brief; confirm creative briefs with TA leads.
• Maintain a strong point of view (POV) and creative vision, with the ability to provide clear, concise direction to creative external and internal cross-functional partners.
• Ensure creative PESO channel extensions are embedded into final creative recommendation; partner with fellow Central Marketing Team – Consumer and Integrated Agency Team (IAT) teams to ensure tight creative development and execution plans.
• Supervise Creative Campaign and Program development and execution plans with the primary AOR or equivalent experience within the Integrated Agency Team (IAT) planning model.
• Lead Creative Campaign and Creative development and execution process, collaboration, and timelines for work featuring Celebrity and/or Social Influencer talent.
• Conduct market research and testing (qualitative and quantitative) as needed to ensure the viability of creative campaigns and programs with consumers.
• Integrate cross-cultural marketing insights and other GCO consumer capabilities into creative platforms/campaigns/programs, as relevant.
• Lead the pre-bid, pre-production, production, and post-production process for and with creative and production vendors, ensuring alignment with campaign objectives and budgetary constraints.
• Be responsible for OPDP submission processes for consumer campaign materials, ensuring regulatory compliance from development through execution.