Associate Director of Championships Social Media

Associate Director of Championships Social Media

Apply for the Associate Director of Championships Social Media role at NCAA
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As an integral member of the NCAA Championships Social Media team, this role plans and executes social media strategies for NCAA Championships and related events. It manages NCAA’s social media rights in collaboration with TNT Sports, driving awareness, engagement, and viewership through NCAA’s platforms while ensuring consistent brand communication across digital and social channels.

• Take the helm of NCAA sport social media accounts, crafting year‑round content and post‑season coverage that engages and inspires college sports enthusiasts and amplifies the excitement of NCAA Championships.
• Develop and implement cross‑platform social media strategies aligned with departmental goals to maximize revenues and exposure for NCAA Championships.
• Lead multi‑functional creative teams to execute the NCAA’s social media plans throughout the year and on‑site at campus visit activations and Championship events.
• Collaborate with TNT Sports to harmonize NCAA social media initiatives, aiming to increase viewership, content consumption, and revenues, while providing daily direction on editorial content initiatives.
• Spearhead social media campaigns with the primary goals of promoting NCAA Championships and student‑athletes, enhancing the fan experience, and creating new revenue streams.
• Manage relationships with creative partners to conceptualize and direct graphic design and video projects that adhere to brand standards.
• Leverage advanced analytics to monitor and interpret social platform metrics, using data‑driven insights to continuously refine and improve our social media strategies.
• Liaise with NCAA development partners and internal stakeholders to ensure NCAA Championship mobile apps are the ultimate companions for fans, with compelling content, real‑time scores, bracket updates, immersive features, and scheduling information.
• Collaborate with the NCAA Communications department to coordinate information flow and content amplification across all NCAA properties, ensuring consistent messaging and branding.
• Execute content marketing opportunities, in partnership with the NCAA Championships Marketing team, to elevate awareness for the NCAA and its post‑season events, attract and nurture the Association’s relationship with fans, drive ticket sales, and spur viewership.
• Assist with oversight and management of the NCAA Championships social media budget and devise a roadmap for the expansion of social media initiatives.
• Communicate and educate NCAA membership and national office staff on NCAA Championship social media efforts and performance.
• Other duties as assigned.

• Education:
  
  Bachelor’s Degree in marketing, communications, multimedia arts, journalism, business administration, or a related field.
• Advanced degree preferred.
• Three to five years of proven experience in content creation, content strategy, and team leadership (five to seven years preferred).
• Five to seven years of proven experience in sports, entertainment, or related industries (college sports experience preferred).
• Deep knowledge of social media platforms, content management systems, and marketing automation tools.
• Exceptional organization, project management skills, and leadership experience.
• Outstanding written and verbal communication skills.
• A strong passion for NCAA sports and an innate understanding of the collegiate sports community is an advantage.
• Estimated travel required: less than 20%.
• Location:
  
  Indianapolis, Indiana. Hybrid work arrangement—3 days in the office, 2 days remote.

• Effective Communication — Can exchange ideas, thoughts, opinions, knowledge, and data so that the message is understood with clarity and purpose.
• Teamwork — Can effectively work together with other people and collaborate to achieve a common goal or complete a task efficiently.
• Project Management — Discipline of planning, organizing, and managing resources to bring about the successful completion of a specific project.
• Resourcefulness — The ability to creatively cope with difficult situations or unusual problems,…