Associate Brand Manager

We’re partnering with an iconic, household-name brand in the better-for-you space to add an Associate Brand Manager to their growing team. This is a unique opportunity to work on a brand that consumers genuinely know and love—while playing a meaningful role in shaping its next phase of growth. If you’re excited about making a tangible impact, working cross-functionally, and building brands that matter, this role offers both visibility and career acceleration.

The Associate Brand Manager (ABM) will play a key role in supporting the development and execution of brand strategy, innovation, and integrated marketing initiatives that continue to strengthen market position. This role is ideal for a highly motivated, results-driven marketer who blends strategic thinking with strong analytical skills and a consumer-first mindset. As a core member of the brand team, the ABM will collaborate closely with cross-functional partners to drive growth, innovation, and execution excellence.

This is an on-site role requiring daily in-office collaboration.

Brand Strategy & Planning

• Support the creation and execution of annual brand plans, including brand positioning, consumer targeting, and growth strategies.
• Monitor brand performance, market trends, and competitive activity to identify risks and opportunities.
• Collaborate on long-term innovation roadmaps and brand architecture decisions.

Marketing Execution

• Lead cross-functional execution of integrated marketing campaigns across digital, social, retail, and experiential channels.
• Manage timelines, budgets, and agency partners to ensure effective and timely delivery.
• Assist with packaging design updates, claims development, and overall communication strategies.

Business & Financial Management

• Analyze sales, market share, pricing, and profitability trends to inform decision-making.
• Support forecasting, demand planning, SKU optimization, and portfolio management initiatives.
• Partner with Finance to build business cases, evaluate ROI, and manage marketing spend.
• Contribute to product development by gathering consumer insights, conducting competitive audits, and collaborating with R&D and Supply Chain teams.
• Support product launch plans from concept through commercialization and post-launch evaluation.

Cross-Functional Collaboration

• Work closely with Sales, Category Management, R&D, Supply Chain, and agency partners to ensure alignment on brand objectives.
• Provide marketing support for customer presentations, retail programs, and promotional plans.

• Bachelor’s degree in Marketing, Business, or a related field (MBA a plus).
• 2–4 years of relevant experience in CPG brand management, CPG marketing, or related roles.
• Strong analytical skills with experience using syndicated data (Nielsen, IRI, SPINS).
• Excellent communication, project management, and problem-solving skills.
• Passion for health, nutrition, and consumer-driven product innovation preferred.
• Ability to thrive in a fast-paced, flexible, and innovative environment.

Location:

Indianapolis, IN