Director, Brand Story & Voice

Location: Indianapolis

* To get the best candidate experience, please consider applying for a maximum of 3 roles within 12 months to ensure you are not duplicating efforts.
* Job Category Marketing & Communications Job Details
**** About Salesforce
**** Salesforce is the #1 AI CRM, where humans with agents drive customer success together. Here, ambition meets action. Tech meets trust. And innovation isn’t a buzzword — it’s a way of life. The world of work as we know it is changing and we're looking for Trailblazers who are passionate about bettering business and the world through AI, driving innovation, and keeping Salesforce's core values at the heart of it all.
** About our team
** The Global Brand & Creative team within Marketing is responsible for our brand and marketing creative. From building brand awareness campaigns to designing experiences like Dream force, our multi-faceted team does it all. We are a collection of designers, copywriters, strategists, PMs, and more, whose sole purpose is to bring the brand to life across our incredible portfolio of work.
** About this role
** It’s no secret that Salesforce is on a bullet train headed for continuous growth. We are at the forefront of the technology world stage, our product development is unwavering, and our potential is boundless. As the expansion continues to explode, it is even more critical now than ever that we focus on delivering a seamless, consistent, and clear experience to the market.

To keep that growth momentum, we need to make sure that we meet our prospective customers where they are - delivering the right message, in the right place, at the right time. That’s where you come in. We are looking for an inspired Copywriting Leader to join our growing internal agency and partner with our creative leads and marketing partners to bring our brand awareness campaigns and programs to life.

Reporting into the Creative Director, you will be challenged to ideate and problem-solve against key marketing briefs. You will help to craft and tell the Salesforce story through a variety of channels and mediums, always advocating for the brand and taking pride in beautiful, inspiring and consistent work. The right person for this role will be an inspired and passionate copywriter, and a highly-motivated individual that has the experience, ability and drive to manage multiple projects and work seamlessly with cross-functional teams across the company.

** What you will do
*** Work closely with the Creative Lead and teams on conceptual development, ideation and execution across key marketing briefs
* Develop messaging frameworks that meet project KPIs; test and iterate when necessary
* Work cross functionally with key marketing leads to present creative concepts and solutions against briefs
* Apply a deep industry knowledge and a keen understanding of different audience types to be able to write thoughtful and relevant copy across a variety of channels and mediums
* Help to establish and apply the Salesforce voice and tone across all work; ability to guide other writers / project owners on the voice and tone
* Ensure the consistency of the brand and highest quality of copywriting across all projects
* Create, concept, inspire others, and roll up their sleeves while bringing creative ideas to life; can deliver and receive feedback
* Ability to think big while operating at the lowest level of detail
* Must be a self starter while being comfortable working with teams, freelancers, agencies, and production partners
** What experience you have
*** BA or BFA in Copywriting or related field
* Extraordinary writing skills
* World-class portfolio of work
* 12+ years experience in copywriting in a creative agency or client-side group; B2B / tech experience is a plus
* 10+ years experience in marketing work with best in class portfolio
* Hands-on expertise in developing creative solutions and campaigns across all mediums: advertising, film, websites, mobile and graphic design, Corporate , interactive, social campaigns, content marketing and events
* Outstanding presentation skills and proven ability to produce and pitch world-class strategic presentations to all levels of an organization
* Passion for…