Product Marketing Manager

Overview

Product Marketing Manager role at FDB (First Databank, Inc.).

This is a hybrid role working out of either the South San Francisco, California or Carmel, Indiana office.

• Own and drive comprehensive go-to-market strategy for assigned product lines, ensuring commercial readiness and internal alignment
• Act as the marketing liaison for assigned product lines and verticals with Product Management, Sales, Customer Success, and FDB’s subject matter experts to align messaging, growth targets, and customer needs
• Lead positioning, segmentation, competitive differentiation, and voice-of-customer initiatives
• Design and execute integrated marketing campaigns using AI-powered tools, ABM platforms, marketing automation, and emerging B2B strategies
• Experiment with and implement new digital formats—such as interactive demos, intelligent personalization, predictive targeting, and content scaling via AI
• Collaborate with digital and sales operations teams to ensure segmentation, scoring, attribution, and funnel optimization
• Lead launch planning and execution for new products and solution enhancements, ensuring a fully integrated approach across marketing, product, sales, and client-facing teams
• Develop messaging frameworks, value propositions, battle cards, sales presentations, and content strategies aligned with buyer personas and vertical needs
• Support and evolve strategic partner and channel marketing collaboration, where applicable
• Craft exceptional product narratives, thought leadership content, campaign copy, and sales enablement tools
• Translate clinical, technical, and business concepts into accessible, engaging messaging for a variety of target audiences
• Collaborate with internal SMEs and external vendors to deliver differentiated content and value
• Collaborate on market research initiatives, customer interviews, competitive analysis, and emerging trend assessments to ensure product-market fit
• Synthesize findings into clear insights that guide marketing campaigns, product decisions, and commercial strategy
• Define and track key performance metrics such as pipeline contribution, sales-qualified opportunities, conversion rates, and campaign ROI
• Work with Sales and Marketing Operations to ensure accurate attribution and funnel performance tracking
• Use data to identify opportunities for improvement, propose optimizations, and report campaign impact to key stakeholders
• Contribute to performance reviews with actionable insight into marketing effectiveness

• Proven ability to lead go-to-market strategy for complex products, ideally with clinical, regulatory, or high-value sales cycles
• Strong interpersonal and collaboration skills with experience influencing cross-functional teams and executives
• Adept at managing external vendors, freelancers, and agencies
• Passionate, intellectually curious, and motivated by continuous improvement and innovation
• Comfortable navigating ambiguity and evolving business and market needs
• Exceptional verbal and written communication skills, including experience writing for executive and clinical audiences
• Must be able to independently generate high-quality written content; this is a hands-on writing role and cannot be fully delegated to copywriters or Marcom

• 7+ years of B2B product marketing experience in healthcare IT, digital health, clinical technology, or a related field
• Bachelor’s degree in marketing, communications, business, or related field (Master’s preferred)
• Deep understanding of modern B2B marketing strategies, including ABM, generative AI tools, and campaign measurement/optimization
• Strong working knowledge of marketing automation, demand generation, digital marketing/advertising and related tools

• Travel within US 6 – 12 times per year to trade shows, FDB offices, and other events

FDB is the leading provider of drug and medical device knowledge that helps healthcare professionals make precise decisions. We offer extensive benefits and a commitment to equal opportunity employment.

We are an Equal opportunity employer – vets/disabled. We do not discriminate in hiring on the basis of sex, gender identity, sexual orientation, race, color, religious creed, national origin, disability, protected veteran status, or any other characteristic protected by law.

In accordance with applicable law, compensation ranges are provided where required. This role may be eligible for a competitive benefits package and a discretionary salary range based on location and experience.

South San Francisco, CA or Carmel, IN (hybrid)