Omnichannel Marketing Manager

Are you a hands‑on marketer who enjoys owning retail media and bringing digital strategies to life? Our client, an iconic, household‑name brand in the better‑for‑you space, is seeking an Omnichannel Marketing Manager to execute and optimize digital and in‑store marketing programs across key retail partners. This role will focus primarily on digital and retail media execution, while complementing those efforts with impactful in‑store activations, serving as a key driver of shopper engagement and conversion across the retail landscape.

• Plan and execute omnichannel marketing campaigns across digital and in‑store channels
• Directly manage retail media networks, including activation, optimization, and performance reporting
• Lead in‑store marketing initiatives that align with broader digital strategies
• Support omnichannel programs across many key retailers
• Manage a multi‑million‑dollar marketing budget and track performance against KPIs
• Partner cross‑functionally with Sales, Brand, and internal stakeholders to support business objectives

• Bachelor’s degree in marketing or other business‑related field with 5+ years of experience in marketing
• 2+ years of experience within CPG, ideally with an emerging or high‑growth brand
• Hands‑on experience managing digital campaigns and retail media programs
• Experience owning retail media execution internally rather than solely through agencies
• Exposure to shopper or in‑store marketing is a plus
• Budget management experience or comfort managing a few million dollars in spend
• Strong organizational, analytical, and communication skills

Location:

Indianapolis, IN