Senior Manager, Customer Marketing

At Roche you can show up as yourself, embraced for the unique qualities you bring. Our culture encourages personal expression, open dialogue, and genuine connections, where you are valued, accepted and respected for who you are, allowing you to thrive both personally and professionally. This is how we aim to prevent, stop and cure diseases and ensure everyone has access to healthcare today and for generations to come.

Join Roche, where every voice matters.

Mission: Leads the strategy and execution of customer marketing initiatives across the Molecular Diagnostics portfolio, aligning brand, campaign, and commercial objectives to drive engagement, retention, and growth.

Responsible for defining and overseeing high-impact campaigns, events, and corporate and enterprise account engagement. By shaping brand messaging and value propositions using competitive intelligence and Voice of Customer insights, this individual ensures that all marketing efforts align with broader brand, campaign, and commercial objectives. This position involves a high degree of cross-functional partnership with sales, product marketing, and digital teams to develop cohesive content and campaign roadmaps.

A key function of this role is to guide and coach peers in execution, prioritization, and performance optimization to drive customer engagement, retention, and growth.

• Define and document Roche Molecular Lab value proposition, key messaging pillars, and positioning strategy across key customer segments
• Partner with Sales and Marketing leadership to identify and prioritize key enterprise accounts for ABX and tailored customer engagement
• Work with the Marketing Operations Manager to define and align KPIs across the marketing funnel, including awareness, engagement, lead quality, and conversion metrics
• Deliver a standardized toolkit to help Product Marketing and Sales field teams develop and execute campaigns that align with customer strategy

• Lead integrated campaigns tied to critical products within the Molecular portfolio strategy, targeting high-value segments
• Build and launch an account-based marketing (ABX) program in partnership with Customer Marketing, Customer Engagement and Digital teams, with measurable impact on enterprise account engagement and pipeline growth
• Work with the Marketing Operations Manager to design and launch an internal dashboard with campaign, content, and engagement analytics to track performance, ROI, and inform marketing optimization

• Build and evolve a maturity model for Enterprise Account Marketing, including personalized campaigns, content strategies, and integrated reporting
• Partner with the Marketing Operations Manager to implement and refine advanced attribution models showing influence on revenue and customer engagement

• Continuously refine and communicate the Molecular Lab value proposition and strategic messaging based on evolving market trends, competitive intelligence, and customer insights
• Provide ongoing coaching and guidance to the marketing team, fostering alignment on strategic priorities, campaign execution, and performance optimization
• Maintain a strategic roadmap for integrated marketing campaigns and Account-Based experience (ABX) initiatives, ensuring alignment with sales leadership and commercial Roche Job Description objectives
• Deliver regular performance reports and insight-driven recommendations to key stakeholders to inform adjustments and business decisions

• Define and oversee customer marketing strategy across high-impact campaigns, events, and enterprise account engagement
• Lead the strategy, prioritization, and execution of marketing initiatives for key customer accounts, including Account-Based Experience (ABX) programs
• Shape brand messaging and value propositions using competitive intelligence and Voice of Customer insights
• Partner with sales, product marketing, and digital teams to develop content and campaign roadmaps
• Guide and coach peers in execution, prioritization, and campaign performance optimization

• You…