Executive Marketing Director - Gastroenterology

Why Genentech

We're passionate about delivering on Our Promise to improve the lives of patients and create healthier communities for all. We foster a culture of inclusivity, integrity and creativity while boldly pursuing answers to the world's most complex health challenges and transforming society.

The Marketing organization shapes external perceptions & behaviors and drives market demand by establishing & communicating our full product value proposition across the full value chain, from payers, to health systems, to prescribers, to patients. Marketers are masterful storytellers - accountable to inform positioning using an insight-driven marketing strategy, deliver simple compelling customer-led content creation, and design outstanding integrated customer experiences in partnership with cross-functional/networked partners.

Marketers strategically use resources and their network to drive patient outcomes for today's innovations, and fuel tomorrow's breakthroughs.

This Executive Marketing Director is responsible for leading the development of the inaugural Disease Area (DA) and Marketing Vision for Gastroenterology (inflammatory bowel disease & collaborating on metabolic dysfunction-associated steatohepatitis or MASH) and driving significant changes in US Commercial/Medical/Government (CMG) organization to prepare for our first launch in the large and competitive GI market. The GI EMD leads the function and team responsible for strategy-to-execution brand marketing for one of the largest assets in the Roche pipeline (phase 3 in ulcerative colitis & Crohn's Disease and a breadth of indications in Phase
2), and collaborates across with the CVRM Squad on the same for another newly acquired phase 3 asset in MASH. This leader is responsible for hiring & leading the first set of leaders in this DA and, as launch approaches, scaling the team into a larger multilayered marketing team for launch. The GI EMD reports to the Vice President of Genentech Immunology, sits on the Immunology Squad, and will contribute to the vision & strategy of our Immunology portfolio & Therapeutic Area.

• Sets ambitious forecasts, adjusts based on new clinical & market data, and identifies what is needed from Roche/Genentech to deliver on the ambitious forecast and P&L.
• Accountable development and execution of DA & brand strategy across customers, patients, and payers
• Leads strong collaboration with Squad, Digital Data and Analytics, Customer Engagement Ecosystems, Public Affairs & Access, and all Functional and Development Partners to develop integrated value proposition, strategic business plan, including specific, measurable and action-oriented 90-day priorities that grow franchise profitability, patient uptake and customer expectations. Deftly enables re-prioritization as business needs, market events, and available resources change.
• Champion the tenants of the Marketing Transformation within System 1.0 inclusive of embracing ways of working in the domains of content generation, measurement, and end to end ownership from strategy development to campaign execution.
• Identifies, develops, implements and maintains an appropriate and aligned infrastructure of internal and external resources that are required to achieve the maximum level of customer satisfaction and enterprise best practice while maintaining a healthy P&L.

• Serves as the Marketing Lead for the Gastroenterology (GI) Disease Area with accountability to develop and execute the GI vision, meet long-term (3-5 year) and short-term (90-day) strategic goals for a line of business within the marketing organization and across functional partners with measurable impact on customer utilization and patient access.
• Defines the critical success factors for afimkibart launch in UC and CD, reconciles these against Genentech today, and reshapes our internal organization as appropriate.
• Responsible for reimagining and shaping of our approach to access to meet the unique GI patient & customer journey in close collaboration with Patient Strategy
• May be the US commercial representative on global Lifecycle Teams & Commercialization Leadership Teams and responsible to develop, access, resource, prioritize, and execute Lifecycle options to maximize the value we bring to patients. Beyond lifecycle options this may include the evaluation of Business Development opportunities.
• Contributes leadership skills, insights/knowledge and courage to embrace new approaches in order to help identify innovative priorities, plans and tactics that will help improve year-on-year brand adoption to maximize the number of patients who currently benefit from treatment.
• Represents the brand value proposition for all products in the assigned franchise(s) to others inside and outside of Genentech.

• Builds highly-connected, highly-motivated and high-performing teams by leading, developing and inspiring a thriving GI…