Media Buying Manager

Are you a MEDIA BUYING expert, highly strategic, analytical, and ready to make an impact in a fast-paced AUTOMOTIVE environment?

My client is seeking a Media Buying Manager to lead the development and execution of integrated media strategies across multiple channels. This role is pivotal in managing agency relationships, optimizing campaigns, and ensuring maximum ROI for substantial media investments. If you thrive on negotiation, data-driven decision-making, and delivering exceptional results, this is the perfect opportunity to join a dynamic and growing brand.

Salary:
Competitive – depending on experience and current salary

Location:
London

Work Style:
Office-based

Language:
English

• Lead the development and execution of integrated media buying strategies across TV, digital, OOH, print, radio, and emerging media channels.
• Oversee and manage relationships with external media agencies, ensuring alignment with internal stakeholders across brand, product, and retail marketing teams.
• Conduct in-depth audience analysis and market research to guide data-driven, targeted media investments.
• Negotiate media rates, placements, and sponsorship deals to maximize efficiency, value, and effectiveness.
• Continuously monitor, optimize, and report on media campaign performance, leveraging real-time analytics and post-campaign evaluations to drive improvements.
• Manage and track substantial media budgets, ensuring expenditures stay within agreed limits while maximizing campaign ROI.
• Maintain compliance with industry standards, brand guidelines, and regulatory requirements, including SOX compliance.
• Stay ahead of evolving media trends, emerging technologies, and innovative channel opportunities within the UK automotive market.
• Prepare comprehensive post-buy analyses, highlighting performance insights, effectiveness, and achievable recommendations for future initiatives.
• Collaborate closely with senior management to inform strategic media investment decisions and contribute to quarterly business reviews and executive-level presentations.

• Bachelor’s degree in Marketing, Advertising, Media, or related fields.
• 5+ years’ experience in media buying, preferably within automotive, FMCG, or agency settings.
• Demonstrated expertise managing large-scale, multi-channel media campaigns with proven results.
• In-depth knowledge of the UK media landscape, consumer behaviour insights, and competitor benchmarking.
• Proficiency with media planning/buying platforms and analytical tools (e.g., Nielsen, Kantar, AdIntel, Google Ads, Meta, DV360).
• Exceptional negotiation and agency/vendor management capabilities.
• Strong analytical skills with a demonstrated ability to measure, report, and optimize media performance effectively.
• Proven experience in budget management, financial compliance, and ROI-driven campaign execution.
• Ability to multitask, maintain attention to detail, and deliver results under tight deadlines.
• Automotive industry experience highly desirable.