VP Industry Marketing Flooring

Vice President, Industry Marketing – Flooring

Location:

Remote, North America (EST preferred)

Contract:

Full-Time Permanent About Cyncly

Cyncly is a global technology powerhouse with 2,400+ employees and 70,000+ customers across 100+ countries. Cyncly transforms the way customizable products and spaces are imagined, designed, sold, managed and made. Our end-to-end software solutions connect professional designers, retailers and manufacturers to the world's largest repository of product content. Today, our business spans across the Kitchen & Bath, Furniture, Window, Glass & Door, and Flooring industries with operations in North & South America, Europe, Asia Pacific and Africa.

Cyncly brings over 30 years of experience to deliver more value for our customers through an expanded portfolio of end-to-end solutions. Our global presence allows us to provide world-class support and sales with a local touch, providing the best possible customer experience.

Cyncly is now embarking on an exciting journey as we continue to expand through strong organic growth and complementary acquisitions, backed by leading growth private equity firms specialized in technology.

The commercial story is established. The product is now ready to match it.

Cyncly has built genuine presence in the flooring dealer market: brand equity, an established customer base, and a recognized position in the industry. What's changing is the product. The Flooring BU is entering a step-change moment — one that creates a significant go-to-market opportunity for the right marketing leader.

This is not a rebuilding role. The foundation is strong. The opportunity is to take what's working and push it to a new level — owning the narrative, sharpening the positioning, and building the commercial architecture that turns a loyal customer base into an expanding one.

As Vice President, Industry Marketing - Flooring, you are the singular marketing leader for the Flooring business unit — the person the Flooring GM calls when the commercial story isn't landing, a product launch needs sharper positioning, or the pipeline plan needs a new angle.

You are both the strategic owner of Flooring's go-to-market and its most senior active practitioner. You write the positioning. You lead the launches. You build competitive intelligence as a strategic asset. And you are measured against the Flooring BU's bookings target — not on marketing metrics, but on commercial outcomes.

You will lead a small, focused team that covers demand generation and customer marketing for the Flooring BU, working in close partnership with Cyncly's shared Revenue Marketing function for execution capacity.

The Flooring portfolio spans three areas:

• Business Management & ERP
• Cyncly Websites
• Cyncly Payments

• Be the definitive internal voice on the flooring dealer — their economics, buying behaviour, and the competitive pressures that shape their decisions.
• Define ICP and buyer personas for SMB and mid-market flooring retailers with rigor — grounded in evidence and translated into language the sales team can use in the field.
• Build competitive intelligence as institutional infrastructure — structured win/loss analysis, differentiation frameworks, and competitive positioning that keeps Cyncly ahead.

• Act as commercial co-pilot to the Flooring GM — co-owning the BU's go-to-market strategy and accountable for marketing's contribution to the bookings plan.
• Work in close partnership with Product Management to translate the Flooring product roadmap into commercially compelling narratives, ensuring each portfolio area is positioned to win in its specific buying context.
• Lead major product launches —…