Product Marketing Coordinator - North America

About tonies:

tonies is the globally leading interactive audio platform for children with more than 10 million Tonieboxes and 125 million Tonies sold. The intuitive and award-winning audio system has changed the way young children play and learn independently with its child-safe, wireless, and screen-free approach. Tonieboxes have been activated in over 100 countries, the content portfolio includes around 1,400 Tonies in several languages.

Since its inception, tonies has achieved significant milestones, including listing on the Frankfurt Stock Exchange in November 2021 as well as a globally present team of over 550 dedicated professionals operating from various countries.

Joining our tonies team means being part of an inspiring mission to create innovative and meaningful experiences for children around the world. Together, we’re shaping the future of play, learning, and imagination.

Are you passionate about entertaining and educating America's children? If so, read on! We are looking for a detail-oriented Product Marketing Coordinator to own the day-to-day execution of product marketing for our growing brand in the U.S. The primary focus will be managing the hands-on execution details of our product line of devices, Tonie figurines, and accessories — from change memos and Salsify updates to creative asset readiness for launch.

In this role, you will support the Portfolio and Product Marketing team in planning and executing successful product launches. Help us make a difference by inspiring and developing our country's next generation of storytellers, thinkers, and problem solvers.

Duties/Responsibilities:

• Own the hands-on execution of product marketing, including change memos, product data updates, and creative asset coordination for launch readiness
• Maintain and update Salsify with accurate, current product information, ensuring change memos are reflected promptly and consistently
• Support the Product Marketing Manager in tracking and organizing product launch details from concept through execution
• Create comprehensive product copy documents and marketing briefs, incorporating confirmed product details, and guide the approval process with the Product Marketing Manager

Cross-Functional Collaboration:

• Partner with Content, Product, Operations, Brand, and Trade Marketing to supervise and update product launch details on the product release tracker (Google Drive/Flex/Asana)
• Work closely with the Product Marketing Manager to ensure all creative assets for launch are finalized, approved, and delivered to the appropriate owners on time
• Serve as co-owner, alongside the Product Marketing Manager, of the marketing approval process — submitting approvals through the licensor and managing the corresponding timeline and project in Asana
• Coordinate marketing asset needs for new launches in Asana, closely partnering with Creative, Trade Marketing and Sales teams
• Retrieve brand images and assets from the Tonies Brand site and licensor assets from licensor sites, organizing and storing them in the Tonies North America Google Drive
• Coordinate the availability and distribution of production samples to agency partners, and manage monthly launch samples for the Portfolio and Product Marketing team

Communication & Reporting

• Support the Product Marketing Manager, and at times the Portfolio Lead, in planning for future launches by organizing timelines, calendars, and key milestones
• Coordinate the Monthly Omnichannel Overview meeting, aligning upcoming product launches and any Content/Trade/Brand implications to cross-functional owners
• Coordinate and update the cross-functional calendar in partnership with the…