Marketing Programs Manager

The Townsend Company, LLC is an industry leader in utility vegetation management and right-of-way services, supporting electric utilities and critical infrastructure across the United States. Headquartered in Muncie, Indiana, Townsend operates across more than 30 states, delivering vegetation management, power line clearance, utility line construction, landscape management, and storm response services. Through our family of companies, we are committed to safety, operational excellence, and providing rewarding career opportunities for our employees.

The Townsend Company, LLC is an industry leader in utility vegetation management and right-of-way services, supporting electric utilities and critical infrastructure across the United States. Headquartered in Muncie, Indiana, Townsend operates across more than 30 states, delivering vegetation management, power line clearance, utility line construction, landscape management, and storm response services. Through our family of companies, we are committed to safety, operational excellence, and providing rewarding career opportunities for our employees.

• Weekly pay
• Paid Time Off & Health Benefits
• Growth & Development within the company
• 401(k) with a 4% company match

Are you a results-driven marketing professional who enjoys bringing structure to complex initiatives, measuring performance, and turning business priorities into successful marketing programs?

The Townsend Company is seeking a Marketing Programs Manager to help shape, coordinate, and measure marketing initiatives across our growing family of brands.

In this role, you'll work closely with Marketing, Sales Operations, Finance, and business leaders to ensure marketing programs are strategically aligned, effectively managed, and delivering measurable value.

From managing marketing roadmaps and budgets to evaluating trade show investments, coordinating digital initiatives, and improving performance reporting, you'll play an important role in how Townsend plans, executes, and evaluates its marketing efforts.

We're looking for someone who can see the big picture while managing the details, bring accountability to cross-functional initiatives, and help turn marketing investments into meaningful business results.

• Manage the annual and quarterly marketing roadmap, aligning initiatives with business priorities.
• Translate strategic objectives into actionable programs with defined milestones, responsibilities, and timelines.
• Coordinate cross-functional marketing initiatives, identifying dependencies, potential risks, and opportunities for improvement.
• Develop marketing-channel strategies, including trade shows, industry sponsor ships, and other initiatives.
• Partner with appropriate support resources to coordinate event execution while maintaining strategic oversight.

• Develop and maintain marketing KPIs, dashboards, and performance reports for leadership.
• Track marketing budgets, commitments, and program-level expenditures.
• Establish clear objectives, target audiences, follow-up processes, and success measures for major marketing investments.
• Evaluate marketing performance and recommend where resources and spending should be continued, adjusted, or redirected.
• Provide strategic direction for the trade show and sponsorship portfolio.

• Lead the implementation of cross-functional marketing programs, including customer referral initiatives.
• Coordinate website improvement priorities, SEO partnerships, online reputation management, and digital performance measurement.
• Collaborate with Sales Operations to improve lead routing, lead acceptance, and follow-up visibility.
• Manage external agencies and specialized vendors to support program execution.
• Identify opportunities to strengthen marketing processes, program accountability, and operational efficiency.

• Bachelor's degree in Marketing, Business, Communications, Analytics, or a related field, or equivalent experience.
• Five (5) or more years of experience in marketing programs, marketing operations, project management, or a related discipline.
• Strong analytical, organizational, and program-management skills.
• Experience developing performance reports or dashboards and presenting insights to leadership.
• Experience managing budgets, vendors, timelines, and…