Director Undergraduate Enrollment Marketing

Position Overview

The Undergraduate Enrollment Marketing Director provides strategic leadership for Butler’s undergraduate enrollment marketing efforts,developing and executing integrated marketing and communication strategies that support institutional recruitment goals. This roleleads enrollment marketing efforts for all undergraduate audiences,including traditional residential first-year, transfer, and international students, as well as emerging education models suchas Founder’s College and Butler Overseas. The Director supervisesundergraduate enrollment marketing staff and works in close partnership with Enrollment Management while leading cross-functional collaboration across University Marketing to translate enrollment priorities into coordinated, high-quality execution.

Responsibilities

• Direct the development of integrated enrollment marketing and communication strategies across print, email, digital, social, andweb channels for all undergraduate audiences, including traditionalresidential first-year, transfer, and international students, aswell as new education models such as Founder’s College and Butler Overseas. Develop and execute targeted marketing strategies for keyinfluencer audiences—including parents and families, school counselors, and educators—to strengthen visibility with prospective students.
• Lead day-to-day undergraduate enrollment marketing operations,setting priorities and serving as the primary point of contact forcampus partners. Translate enrollment priorities into integrated marketing strategies and lead cross-functional University Marketing teams through a matrix model to deliver them. Superviseundergraduate enrollment marketing staff, manage the Admissioncommunications budget, and oversee external vendors.
• Support Admission and Financial Aid recruitment efforts—including student search, application generation, visitsand events, travel, decision release, yield, and financial aidpackaging—by developing and managing effective enrollment marketing and communication strategies.
• Develop and lead enrollment marketing strategies to bring newand emerging educational models to market (e.g., Butler Overseas,Founder’s College), establishing scalable go-to-market frameworks that support growth.
• Collaborate with Enrollment Management and campus partners toinform and enhance campus visit and event programming, contributingenrollment marketing strategy, audience perspective, and brand and messaging guidance to strengthen the overall prospective student experience.
• Partner with Enrollment Management on undergraduate market growth and student search strategy, managing lead generationvendors and communications and leading ongoing evaluation of tools,lead sources, and marketing partners.
• Lead communication strategy for incoming student processes andkey onboarding milestones (e.g., Housing, New Student Registration,Orientation), partnering with campus units to deliver a cohesivetransition from admission through matriculation.

• 7–10 years of relevant experience in an enrollment marketing,higher education marketing, or enrollment management/admission/recruitment role.
• Bachelor’s degree in marketing, communications, or a related field.
• Strong understanding of the enrollment landscape, trends, and business processes; fluency in enrollment data and prospective student life cycles.
• Strong proficiency with CRM (Slate) and marketing automation platforms, with the ability to translate enrollment strategy intoaudience segmentation, communication journeys, campaign workflows,personalization, and performance measurement.
• Exceptional writing and editing skills, with the ability toadapt messaging to resonate with high school–aged students andtheir influencers.
• Proven success in marketing competencies,…